C.O.nxt ❧ Best of NAMA 2025 submission ❧ Category 4
Furst-McNess Legacy Forward Beef Launch
The multi-pronged approach to the launch of Legacy Forward Beef at NCBA 2024 in Orlando was extremely successful, advertising ran across social and programmatic channels, surpassing benchmarks for engagement.
Following NCBA, we hosted a follow-up webinar targeting 197 key customers, prospects and influencers. Attendees were invited to attend via an email invitation sent from a sales representative. Social media promotion was also included as a way to target webinar viewers.
BANNER ADS: Pre-, At- and Post-show
Pre-show: SOCIAL
At-show: SOCIAL
Post-show: SOCIAL
WINNING STATS
ADVERTISING:
2.4M overall impressions
3,742 clicks on content
Over 18.9% social media engagement rate
41% increase on engaged website sessions – 588% increase on website new users
CUSTOMER EVENT:
100+ key customers, prospects and influencers in attendance with numerous sales made during and as a result of the event
MEDIA RELATIONS:
11interviews
9 videos, podcasts, radio segments and articles generated
1.5M+ estimated viewership / listenership / readership
POST-EVENT WEBINAR:
53 attendees representing ~9M+ beef cattle