The virtual Soybean Summit had “the highest number of registrations ever seen” with 641 total registrations for the first-ever virtual Soybean Summit.
A typical in-person Soybean Summit has around 300 registrations.
Digital ads achieved around 203,838 impressions in just 3 months of the campaign.
Paid Facebook posts were the best tactic, earning 65,451 impressions and a 20.96% engagement rate
84 total organic social posts across 7 social accounts earned 87,371 impressions
Farm Journal Triggered Eblasts had a 38.1% open rate
Post-event surveys indicated the event was overwhelmingly well-received
After the post-event extension eblasts were deployed, total views of the session recordings increased by 426