C.O.nxt • Best of NAMA 2026 submission • Category 51

Campaign digital elements

Illinois Farm Families
& The Chicago Wolves

Campaign Digital Elements

  1. Social Media Jersey Giveaway
  2. In-Arena Graphics

01. Social Media Jersey Giveaway

20k+ reach, 11k+ reach and 191 interactions

02. In-Arena Graphics

With the opportunity to sponsor 5 different games, we were able to feature many farming families from Illinois, and had the opportunity for fans to chat with a few of them in-person.

WINNING STATS

44,000 hockey fans engaged with IFF across
5 in-arena activations.

330 new newsletter subscribers set IFF up for the success of ongoing dialogue.