C.O.nxt ❧ Best of NAMA 2025 submission ❧ Category 4
Papillon Excelene Launch Campaign
Putting every blend under one brand.
This new brand was born from the ask to distill Papillon’s many amino acid blend offerings into a cohesive portfolio approach that fits seamlessly alongside its other products. Meet Excelene amino acids. As a portfolio built on customization and rigorous quality control, only with an Excelene blend can producers truly excel. The new brand fits seamlessly alongside the other products in the Papillon line-up, proving that where there’s a shield, there’s a way.
STATS
Since the launch in 2024, Excelene has had positive results. The product category has already experienced a 16.23% growth in year-over-year sales with some of that success attributed to the new brand launch and messaging.