C.O.nxt ❧ Best of NAMA 2025 submission ❧ Category 2

The Dairyland Seed Difference Campaign

Dairyland Seed was ready to move past the “Show Me the Yield” campaign that had been successfully showcasing its product performance for three years. The challenge became sharing how Dairyland Seed has been able to sustain success as a seed distributor for more than 117 years and why growers choose to work with Dairyland Seed. To sum it all up, we found it all came down to three characteristics – Pedigree, Products and People. That’s the Dairyland Seed Difference in a neat package, but the details of what that means tell a more compelling story. Through our omnichannel media campaign, we can explain how Dairyland Seed brings more than 117 years of experience in the seed industry to navigate any challenge that may come up. How Dairyland Seed, with support from Corteva, constantly raises the bar in product performance by bringing forward new and innovative traits. How a local dealer network and expert agronomy team provide growers with unprecedented access to industry-leading information at a local level. And how it is a combination of all of these things that makes Dairyland Seed a trusted partner for growers in the Upper Midwest. That’s the Dairyland Seed Difference. 

Programmatic Advertising

Our Programmatic Advertising campaign implemented a multi-dimensional, cross-category strategy for the corporate brand and Dairyland Seed’s product segments—corn, silage and soybean—leveraging various ad formats including 160×600, 300×50, 300×250, 300×600, 320×50, 320×480, 340×480, 728×90, 970×90, and 970×250 to maximize reach and engagement across digital platforms.

Snapchat Advertising

Text Blast Advertising

The seed you plant isn’t just seed. It’s your livelihood and your legacy. For 117 years, we’ve been continuously raising the bar in seed technology and performance while delivering that seed with local support and expert agronomy.

High-performance products from local dealers supported by direct access to experts and insights. Learn more at DairylandSeed.com.

The right corn for your Midwestern soil and conditions—and the right people by your side. That’s the Dairyland Seed Difference.

More intelligent Enlist E3® soybeans backed by more insights and information. That’s the Dairyland Seed Difference.

Social Media Dark Ads

Dairyland Seed Difference
Only Dairyland Seed has been putting farmers first since 1907 with world-class products, delivered by friends, supported by experts and insights.

The right corn for you
With a full lineup of Vorceed® Enlist® and PowerCore® Enlist® Refuge Advanced® corn products, you can find the right match for your Midwestern acres.

Silage with purpose
Our high-ton HiDF and BOVALTA® BMR silages contain high starch content and the highest level of fiber digestibility for optimized milk production.

Get more from your beans
Dairyland Seed Brand Enlist E3® soybeans offer the most advanced trait technology available for the most yield potential in the Upper Midwest.

WINNING STATS

More than 1.5 million digital media impressions

30,877 digital media clicks

23,751 website sessions and 11,899 corn, silage and soybean website page visits

201 website tool conversions

54 QR code scans across 15 print placements