C.O.nxt ❧ Best of NAMA 2025 submission ❧ Category 3

M-Power Dairy Campaign

In the cattle industry, Merck Animal Health (MAH) historically has had a stronger presence in the beef market compared to the dairy market. With the acquisition of Allflex Identification and SenseHub Dairy herd monitoring (formerly known as SCR Dairy), the MAH dairy portfolio was the most robust it’s ever been, and they officially launched the ONLY full-solution dairy portfolio in the animal health industry in May 2024. Our challenges were to 1) create a platform that positions MAH as a trusted leader in the dairy industry with the most comprehensive portfolio on the market, 2) successfully market herd monitoring technology and biopharma products as complementary, rather than competitive, solutions and 3) build awareness of this new full-solution dairy portfolio.

This powerful new approach demanded a powerful campaign. The M-Power Dairy Campaign from MAH brings together top-of-the-market solutions in a unique, compounding approach. Only with the M-Power dairy platform, and its solutions for Calf Care, Reproductive Efficiency, Productive Cows, Herd Health, Cow-Level Management and Industry Commitment, are producers and veterinarians empowered to take control of their operations because they have all the right tools from MAH working together to get the job done. That’s the Power of M-Power.

Campaign Video

Banner Ads

Social Media

Additional Campaign Elements

WINNING STATS

8,681,947 overall impressions
57,119 total clicks

278 QR Code scans across all print placements

The ONLY full-solution dairy portfolio in the industry.

A POWERFUL presence at World Dairy Expo 2024 – Voted Best Commercial Exhibitor in the Large Booth Division