Project Description

THIS IS WHAT AN EXPERT LOOKS LIKE.

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Here’s to the #sciencehearted.

Here’s to those in the lab, on the farm, and in the home office. Here’s to the dreamers. The doers. The nutritional innovators. The microbial pioneers. The food safety experts. We celebrate all those who make the Arm & Hammer Animal and Food Production team so special. Together, they are the global leader in unlocking opportunities to feed the world by improving animal and food production systems.

“How do you help an evolving organization build a brand story to resonate with customers (after three pivotal acquisitions) using one of the most iconic consumer logos in the world? Well first, you breathe. And keep the logo. Then you believe in the WHY and dig in.”

Laura Moser, Client Service

How did they get there?

We helped them do the digging. And what we found was awesome: a refined brand purpose and campaign mantra that promised their WHY. The #ScienceHearted vision became the unique space where science + passion united to drive the entire organization. Every team member across the globe understood and embraced the Arm & Hammer Animal & Food Production food chain commitment. Every part of the story matters. And that’s what we wanted to help them deliver. A stand-out, omnichannel rallying cry to echo around the world. The team members showcased allow us a look inside this idea: what makes them tick, what makes them an expert, what makes them the right person to have in your corner. It’s what makes them #ScienceHearted.

We helped them do the digging. And what we found was awesome: a refined brand purpose and campaign mantra that promised their WHY. The #ScienceHearted vision became the unique space where science + passion united to drive the entire organization. Every team member across the globe understood and embraced the Arm & Hammer Animal & Food Production food chain commitment. Every part of the story matters. And that’s what we wanted to help them deliver. A stand-out, omnichannel rallying cry to echo around the world. The team members showcased allow us a look inside this idea: what makes them tick, what makes them an expert, what makes them the right person to have in your corner. It’s what makes them #ScienceHearted.

We helped them do the digging. And what we found was awesome: a refined brand purpose and campaign mantra that promised their WHY. The #ScienceHearted vision became the unique space where science + passion united to drive the entire organization. Every team member across the globe understood and embraced the Arm & Hammer Animal & Food Production food chain commitment. Every part of the story matters. And that’s what we wanted to help them deliver. A stand-out, omnichannel rallying cry to echo around the world. The team members showcased allow us a look inside this idea: what makes them tick, what makes them an expert, what makes them the right person to have in your corner. It’s what makes them #ScienceHearted.

A big story to tell.

ARM & HAMMER’s mission to create food chain security through brand leadership and deep research-based comprehensive content shows up in everything they do. From researchers in the lab to reps who know you by name, they demonstrate innovative, nature-based solutions for on-farm and processing customers around the globe. They think big on a microscopic level, using research-backed science to provide nutrition and production solutions that help make a safe food supply a reality. It was our job to put all that into one illustration. Our favorite part? All of it.

ARM & HAMMER’s mission to create food chain security through brand leadership and deep research-based comprehensive content shows up in everything they do. From researchers in the lab to reps who know you by name, they demonstrate innovative, nature-based solutions for on-farm and processing customers around the globe. They think big on a microscopic level, using research-backed science to provide nutrition and production solutions that help make a safe food supply a reality. It was our job to put all that into one illustration. Our favorite part? All of it.

We’re still nerdy by nature.

Displaying and activating global leadership in animal production and food safety is core to our #ScienceHearted campaign. Additionally, we focus on transforming technical and data-driven information into engaging and understandable conversations. Our super smart animals still help us do that. Those witty multispecies experts help tell the product stories across advertising, email, social, collateral and so much more.

connect WITH US

Ready to be our next success story? Contact us today.

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