With the state of corn prices making growers hesitant to purchase new equipment, Calmer Corn Heads knew they needed to do something significant to address the malaise. They also had a strong desire to make it all happen on a highly disciplined budget.
Multiple C.O.nxt teams stepped in to strategize with Calmer on their next best move. Together, we settled on print as the most cost-effective option for the available resources. We also made sure the resulting ads would break through the same-old-same-old imagery that’s all too prevalent in many of the targeted publications.