The name “Dairy Strong Sustainability Alliance” didn’t quite cover everything our client stood for. We needed a name fit for the only collaborative, non-profit organization that provides resources, advocacy, support and empowerment for farmers who are innovating and demonstrating sustainable farming practices.
Introducing Farmers for Sustainable Food—a simple, timeless name that will hold true as the brand continues to evolve.
Equipped with a new name and a deeper understanding of the brand, it was time to develop the rules. What’s our tone? What font should we use? No need to panic—it’s all in the style guide.