Project Description

SOYBEAN SUCCESSES.

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Building awareness for a priceless farmer resource.

The Illinois Soybean Association (ISA) supports Illinois soybean growers in virtually every aspect of their businesses. But one of the most important things they provide is information. At ILSoyAdvisor.com, farmers can gain access to expert growing tips, research reports, webinars and an array of other tools to help them grow better beans. There was just one problem—no one knew it existed.

From planning and concept to design and execution, we helped ISA reach their target audience with a targeted print and digital campaign that grabbed attention with unexpected visuals and delivered users to this invaluable resource.

The Illinois Soybean Association (ISA) supports Illinois soybean growers in virtually every aspect of their businesses. But one of the most important things they provide is information. At IlSoyAdvisor.com, farmers can gain access to expert growing tips, research reports, webinars and an array of other tools to help them grow better beans. There was just one problem—no one knew it existed.

From planning and concept to design and execution, we helped ISA reach their target audience with a targeted print and digital campaign that grabbed attention with unexpected visuals and delivered users to this invaluable resource.

Illinois Soybean Association

Print and digital.

“Create a video. Build a website. It’s stuff that’s relatively easy to do. What separates the ordinary from the extraordinary is the ability to connect with audiences in a meaningful way.”

Karen Potratz, Client Services

Multiple brand-supporting efforts, including an “UX-ceptional” website.

As a leading soybean-producing state, Illinois provides significant advantages within the soybean commodity space, including a consistent supply of high-quality beans that are raised sustainably and delivered efficiently throughout the country and around the globe.

The customized user experience and content at the ILSoyAdvisor.com site has led to a 17.5% increase in sessions, a 20.2% increase in users and a 9.9% increase in page views.

As a leading soybean-producing state, Illinois provides significant advantages within the soybean commodity space, including a consistent supply of high-quality beans that are raised sustainably and delivered efficiently throughout the country and around the globe.

The customized user experience and content at the ILSoyAdvisor.com site has led to a 17.5% increase in sessions, a 20.2% increase in users and a 9.9% increase in page views.

Big on biodiesel.

ISA believes in the promise of better beans for a better world. As part of this dedicated purpose, their biodiesel initiative provides education and awareness to bring biodiesel into the future.

ISA loves its communities.

And they wanted to draw attention to the needs of those communities, especially their farmers. This initiative was geared towards influencers and stakeholders to provide awareness to the damaged infrastructure affecting the distribution of farmers’ soybeans. Guerrilla tactics included taking over a bridge in central Illinois to draw attention to the crisis.

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