Project Description

ADVENTURE IN TASTE CREATION.

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Custom ideas on the cutting edge of flavor.

McCormick Flavor Solutions creates exclusive flavors for global food and beverage manufacturers wanting an unforgettable consumer experience. From the next big beverage craze to AI-based sensory flavoring, McCormick is helping customers discover and innovate across a wide range of flavor formats. Sounds incredible right? We couldn’t agree more.

McCormick Flavor Solutions

Initiation to adventure.

Our basecamp project together was a tasting experience the team could use at industry events like SupplySide West. We developed a tasting map, interactive demo cards and swag for all who attended. Our Flavor with Ambition platform enabled us to showcase the reasons to believe in McCormick Flavor Solutions from flavor modulation to FlavorCell® technology.

Trailblazing the trends.

From cocktails to coffee, smoothies to shakes and beyond, we traveled the country hunting the hottest trends for baristas and mixologists. Botanicals, functionals, lo-to-no and mashups. The stories discovered in Baltimore, Chicago and San Francisco helped us to create an industry resource: Sips & Stirs was born.

The journey continues.

Why stop at beverage trends? Well, we didn’t. Next up: Snack and Savor. Our culinary curiosity took us to gastropubs and foods halls. BBQ joints and festivals. We tirelessly explored what flavors are making their mark and what consumers are wanting next (tough job, right?). This deep-dive research and our insights-driven data culminated in a comprehensive snack trend resource.

Take a trip to the mothership.

McCormick Flavor Solutions was keen on sharing what trends were out in the wild but they also wanted their customers to understand what was inside their doors. From the state-of-the-art culinary innovation center to showcasing their flavorists, application scientists and chefs, we helped them shine a light on all the food and beverage brilliance they had to offer

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Ready to be our next success story? Contact us today.

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