Project Description

BRANDING MORE THAN BLUE.

Previous
Work
Next

Finding the right word: Smart.

In the agriculture equipment industry, it’s easy being green. Or even red. But being blue meant being smart. It meant pride in the job and passion in the work. Not just for the food, fuel and fiber that these men and women produced, but for the communities they served and the legacy they built. Our campaign centered around those narratives. The stories being a part of something great and the strength that blue brought to their experience.

From cash crop to livestock to hobby.

We revitalized the brand by focusing on what matters most: its connection to customers who thrive on quality not just color. Sharing the stories of smart NH customers led to increased sales and market success.

connect WITH US

Ready to be our next success story? Contact us today.

WE’RE READY