Breathing Life into an Industry Pioneer.

What’s in a name? When it’s done right, everything.

No name. No brand. Nobody knowing who you are. That was the reality of the situation when we first partnered with Vytelle—a pioneer in non-invasive cattle embryo transfer. Through our unique Brand Camp process, we were able to uncover the keystones of their brand identity. Out of those insights came a powerful name, Vytelle, the bold union of VITAL, a masculine word denoting “essential to reproductive success” and the more feminine word ELLE, ancient Greek for “sunray.” The Brand Camp process also inspired a complete brand story, personality, voice and power position ready to make a “name” for itself in the industry.

No name. No brand. Nobody knowing who you are. That was the reality of the situation when we first partnered with Vytelle—a pioneer in non-invasive cattle embryo transfer. Through our unique Brand Camp process, we were able to uncover the keystones of their brand identity. Out of those insights came a powerful name, Vytelle, the bold union of VITAL, a masculine word denoting “essential to reproductive success” and the more feminine word ELLE, ancient Greek for “sunray.” The Brand Camp process also inspired a complete brand story, personality, voice and power position ready to make a “name” for itself in the industry.

“We’re so passionate about being connecters to the future of agriculture. When we get the opportunity to partner with visionaries who see a better way to serve the industry, we want to be a part of helping them do that.”

Marcy Tessmann, President and CEO

Ready for Our Closeup.

Once the brand foundation has been set, it’s the perfect launching pad for a successful introduction to the market. Through an omni-channel approach including a new website, print and digital ad campaign, video, sales collateral, public relations and more, we helped an innovative unknown take the first step toward industry leader.

The right story. The right audience. The right time.

Those three things came together to make marketing magic when C.O.nxt helped Vytelle apply for and secure a Cattleman’s College demonstration session at the annual NCBA trade show. In front of a crowd of our most sought-after audiences, the Vytelle team presented their innovative process. As well as coordination, we developed the multi-media presentation that delivered the wow factor and led to increased recognition and direct sales.

connect WITH US

Ready to be our next success story? Contact us today.

WE’RE READY