Speak for themselves: Good, well-executed CSR programs do not need a lot of “chest-thumping” promotion. The programs should (and usually do) speak for themselves. It is important, however, to document your CSR activities across your digital ecosystem.
Activate employee ambassadors: Beyond making a wage, research shows (along with being in tune with the times) that employees want to work for companies that have a heart and soul. Your CSR program can provide an avenue for them to feel a greater sense of mission while overtly sharing your values in your community. All while doing good.
During the best of times, thoughtfully crafted CSR programs are a smart way to earn a social license to operate that only the public can grant an organization. And when the unthinkable happens—like the COVID-19 pandemic—it becomes a necessity because it will build the trust needed to fuel your brand during COVID-19.
When the time is right, perhaps right now, let’s chat about how to protect and enhance trust in your brand. Contact us today.