Handshakes are so yesterday. Selling in this environment is more about creating an eye-catching (but never distracting) Zoom background or sponsoring a summit on BrightTALK.
During that online sales presentation, don’t settle for just sharing a PowerPoint®, either. Why not demonstrate products in action by including a simple video or using a GoPro? Virtual whiteboards work great for consulting sessions and larger presentations. You might even consider an online survey to engage those bigger groups.
Now is also the time to put the social back in social media. Replace that steady stream of product placements with content that’s more engaging—it could be as simple as asking a question—or just plain fun, such as pics of your new “offices.” We’re all about the virtual coffee meetup, screen-to-screen lunch and Zoom happy hours. They can be as effective for customer interactions as they have been for internal teambuilding.