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# C.O.nxt

## Sitemaps

- [XML Sitemap](https://co-nxt.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [Blog](https://co-nxt.com/blog/) - Your serving of field-to-fork news. The First Pass: Why Agriculture Brands Have Three Seconds to Make the Cut Emerging Technologies The First Pass: Why Agriculture Brands Have Three Seconds to Make the CutAndy Parmann2026-06-09T14:21:47-05:00June 9th, 2026|Emerging Technologies| How AI is Changing Ad Creative and Campaign Optimization Emerging Technologies How AI is Changing Ad Creative and Campaign
- [The First Pass: Why Agriculture Brands Have Three Seconds to Make the Cut](https://co-nxt.com/blog/3-second-hook-short-form-content-agriculture-brands/) - Healthcare audiences scroll fast. Learn how to build a short-form content hook that stops the scroll, builds patient trust, and drives action in under three seconds.
- [How AI is Changing Ad Creative and Campaign Optimization](https://co-nxt.com/blog/ai-ad-creative-platform-risks/) - AI is automating ad creative across Meta, Google, and TikTok—but auto-enabled settings, creative drift, and weak inputs are quietly undermining campaigns.
- [Charleston Orwig Collective Promotes Three Employee-Owners](https://co-nxt.com/blog/charleston-orwig-collective-promotes-three-employee-owners/) - The Charleston Orwig Collective has promoted three team members in recognition of their contributions to agency growth and client success. Marty Defatte steps into the newly created role of Senior Developer & AI Engineer, while Anna Grace Brown and Kendall Zoeller have both been promoted to Senior Account Executive, reflecting The Collective’s continued investment in innovation, client service and agricultural marketing expertise.
- [You Don't Need a Dev Team Anymore—You Need Dev Literacy](https://co-nxt.com/blog/you-dont-need-a-dev-team-anymore-you-need-dev-literacy/) - Marketing directors are shipping custom content systems. Healthcare admins are building patient engagement tools. AI coding assistants are turning domain experts into builders—and that changes everything about competitive advantage.
- [How GEO and AI Indexing Has Evolved](https://co-nxt.com/blog/how-geo-and-ai-indexing-has-evolved/) - Learn how to structure content to earn AI citations and dominate Generative Engine Optimization (GEO).
- [Search Has Changed. Has Your Strategy?](https://co-nxt.com/blog/search-has-changed-has-your-strategy/) - Search intent is more specific, AI is summarizing results and buyers return to search multiple times. What brands in food and ag need to know now.
- [Why Americans Keep Buying Beef](https://co-nxt.com/blog/why-americans-keep-buying-beef/) - Despite record-high prices, Americans keep buying beef. Explore the supply constraints, cultural loyalty, and demand resilience shaping today’s beef market.
- [Why Human-Centered Content Still Wins in Food & Ag Marketing](https://co-nxt.com/blog/why-human-centered-content-still-wins-in-food-ag-marketing/) - Why food and agriculture brands need human storytelling to build trust and connection, even as AI transforms content marketing efficiency.
- [2026 Forecast for Marketers](https://co-nxt.com/blog/2026-forecast-for-marketers/) - The marketing landscape is shifting. Here are the top trends to watch in digital advertising, media and AI.
- [Six cocktails (and lessons) to bring cheer to the new year](https://co-nxt.com/blog/six-cocktails-and-lessons-to-bring-cheer-to-the-new-year/) - Our team shook up a few custom cocktails that capture the spirit, smarts and spark that powered us through the year.
- [No cap: How Gen Z says they feel about agriculture](https://co-nxt.com/blog/no-cap-how-gen-z-says-they-feel-about-agriculture/) - Studies uncover how Gen Z really feels about the agriculture industry.
- [3 Reasons to Work FOR an ESOP & 3 Reasons to Work WITH One](https://co-nxt.com/blog/3-reasons-to-work-for-an-esop-3-reasons-to-work-with-one/) - An ESOP can be a very attractive employee recruitment tool, but it can also be a great benefit for clients.
- [Charleston Orwig Collective Earns Wisconsin Titan 100 for Second Consecutive Year](https://co-nxt.com/blog/charleston-orwig-collective-earns-wisconsin-titan-100-for-second-consecutive-year/) - HARTLAND, Wis. (October 15, 2025) — The Charleston Orwig Collective, comprised of Milwaukee-based full-service agencies C.O.nxt and Jigsaw, announced today that President and CEO, Marcy Tessmann, has been named to the Wisconsin Titan 100 list for the second consecutive year.
- [8 Branding Truths We Uncovered by Rebranding Ourselves](https://co-nxt.com/blog/8-branding-truths-we-uncovered-by-rebranding-ourselves/) - Discover the lessons we learned by putting ourselves through the proven branding process we use to help our clients.
- [C.O.nxt Elevates Two Standouts in Client Services Team](https://co-nxt.com/blog/c-o-nxt-elevates-two-standouts-in-client-services-team/) - Agency celebrates promotions of Cheryl DeShambo and Anna Grace Brown HARTLAND, Wis. (May 1, 2025)—C.O.nxt, a full-service marketing communications agency serving clients across the food system, is proud to announce the well-earned promotions of two outstanding team members: Cheryl DeShambo to Account Group Supervisor and Anna Grace Brown to Account Executive. Cheryl DeShambo, Account Group
- [What Would You Solve in 30 Days?](https://co-nxt.com/blog/what-would-you-solve-in-30-days/) - Every brand faces moments when clarity, momentum, or alignment are lacking. Sometimes it’s a new product that needs a smart go-to-market plan. Other times, it’s a shift in the business that calls for a tighter brand story or a stronger digital presence. Whatever the situation, the need is the same: you need progress, and you
- [Why Every Agriculture and Food Business Needs a Crisis Communications Plan](https://co-nxt.com/blog/why-every-agriculture-and-food-business-needs-a-crisis-communications-plan/) - A crisis can strike at any moment. Learn why having a solid crisis communications plan is essential for protecting your brand and maintaining trust.
- [The State of Social Media: Navigating X, BlueSky and Meta Threads](https://co-nxt.com/blog/the-state-of-social-media-navigating-x-bluesky-and-meta-threads/) - Stay ahead in social media with expert insights on X, BlueSky, and Threads to help your brand navigate constant change and stay relevant.
- [Reel Good Work](https://co-nxt.com/blog/reel-good-work/) - You hear that? That’s the sound of our new agency reel dropping. Take a look at all the incredible work we’ve been blessed to put together for our amazing clients over recent years, and be sure to give us a call if you see something you like.
- [Amanda Janssen-Egan Promotion, Rachael Glaszcz Hire Boost C.O.nxt Digital Media and Public Relations Expertise](https://co-nxt.com/blog/amanda-janssen-egan-promotion-rachael-glaszcz-hire-boost-c-o-nxt-digital-media-and-public-relations-expertise/) - HARTLAND, Wis.— C.O.nxt, a full-service marketing communications agency that works across the food system, has promoted Amanda Janssen-Egan to Vice President – Media and Digital and hired Rachael Glaszcz as Senior Public Relations Supervisor. Amanda Janssen-Egan, Vice President – Media and Digital, C.O.nxt Amanda Janssen-Egan's promotion signals a new chapter of leadership, innovation and growth.
- [Creative Fatigue: Big Deal or Big Whoop](https://co-nxt.com/blog/creative-fatigue-big-deal-or-big-whoop/) - In advertising and marketing, we hear a lot about creative fatigue. But how big of a deal is it, really? Creative Directors Scott Lynch and Brandon Miller discuss the actual impact of this phenomenon and offer some proactive and reactive methods to make sure fatigue doesn’t turn your brand message into white noise.
- [TikTok: More Than Memes — A Powerful Tool for Your Brand](https://co-nxt.com/blog/tiktok-more-than-memes-a-powerful-tool-for-your-brand/) - TikTok has evolved from a platform for memes and dances to a powerful marketing tool for brands, but it almost went dark. Discover how C.O.nxt uses social media platforms and strategies to help clients engage audiences, build communities and drive success.
- [Leading Conversations from the Premier Dairy Industry Event, World Dairy Expo](https://co-nxt.com/blog/leading-conversations-from-the-premier-dairy-industry-event-world-dairy-expo/) - "The story of the show was innovation and automation—doing more with less." In a time when labor costs are rising and milk prices are fluctuating, World Dairy Expo showcased cutting-edge solutions to help dairy producers maximize efficiency, from AI-driven tech to management software that offers precision like never before. We interviewed the movers and shakers to give you insights from the global dairy industry event. Listen now!
- [Marcy Tessmann Named 2025 Wisconsin Titan 100](https://co-nxt.com/blog/marcy-tessmann-named-2025-wisconsin-titan-100/) - HARTLAND, Wis. (October 30, 2024)—Charleston Orwig, a collective, excitedly shares its president and CEO, Marcy Tessmann, has been named a 2025 Wisconsin Titan 100 by The Titan 100 program.
- [What Celebrity Booze Brands Have to Teach Us About Successful Brand Partnerships](https://co-nxt.com/blog/what-celebrity-booze-brands-have-to-teach-us-about-successful-brand-partnerships/) - Celebrity beverage brands can fail based on choices unrelated to the product. They also offer a masterclass on mobilizing fans to a new product.
- [The Power of Worms](https://co-nxt.com/blog/the-power-of-worms/) - In the final episode of the Environmental Awareness series, State of the Plate hosts Rochelle Ripp Schnadt and Brandon Miller explore BioFiltro’s innovative vermifiltration technology. Discover how worms help tackle agriculture’s biggest environmental challenges by filtering wastewater, reducing methane and enhancing soil health. Listen now!
- [Upcycled Foods: Transforming Waste into Sustainable Nutrition](https://co-nxt.com/blog/upcycled-foods-transforming-waste-into-sustainable-nutrition/) - Discover how upcycled foods are reshaping sustainability. In this episode of State of the Plate, Dan Kurzrock of Upcycled Foods, Inc., shares how leftover brewing by-products are transformed into nutritious, eco-friendly ingredients. Learn more about reducing food waste and the innovation behind upcycling.
- [From Field to Fabric, Corn Is Greening Up the Fashion Scene](https://co-nxt.com/blog/from-field-to-fabric-corn-is-greening-up-the-fashion-scene/) - Discover how corn is transforming the fashion industry with its eco-friendly alternatives to petroleum-based fabrics in this episode of State of the Plate by C.O.nxt.
- [Food label claims that make consumers more likely to buy](https://co-nxt.com/blog/food-label-claims-that-make-consumers-more-likely-to-buy/) - In today’s crowded food market, consumers have an overwhelming number of choices as they stand in the aisle at the grocery store. There are so many seemingly similar products that when it comes down to it, the product label—and what it does and doesn’t say—has a big influence. In a nation-wide study of 500 consumers
- [Clean label—American split on use and knowledge](https://co-nxt.com/blog/clean-label-americans-split-on-use-and-knowledge/) - The “clean” concept has made significant inroads across the food system. Whether applied to meat, produce, grains or just plain living, clean has become a consumer purchase driver. With that in mind, Charleston|Orwig worked with two research partners, Maeve Webster of Menu Matters and Confidential Consumer to poll Americans about their perceptions—and food buying preferences—related
- [Our emerging reality? New research on lab-grown and synthetic food](https://co-nxt.com/blog/our-emerging-reality-new-research-on-lab-grown-and-synthetic-food/) - Are synthetic food products real? Yes. Will they have an impact on your job? Probably. Are Americans willing to accept lab-produced and synthetic food? Let’s ask them. An independent survey on new food technologies In collaboration with our research partners, Maeve Webster of MenuMatters and independent survey company Confidential Consumer, Charleston|Orwig just completed a new
- [Crisis and online reputation management: 5 steps to reclaim your company name](https://co-nxt.com/blog/crisis-and-online-reputation-management/) - When a crisis hits, bad news travels far and fast. Your company may be able to weather the storm, but digital ghosts linger online long after the dust has settled. Here are five things you can do to push back the negative news coverage and strengthen your online reputation. Take Cover(age) In order to make the news,
- [How sophisticated is your sustainability platform?](https://co-nxt.com/blog/how-sophisticated-is-your-sustainability-platform/) - Incorporating sustainability practices in agriculture is nothing new. But in recent years we’ve seen sustainability efforts become more sophisticated. There’s more innovation, more data and more economic support for sustainability efforts than ever before to not only protect our planet, but to meet the demands of sustainability-conscious consumers. The evolution of sustainability efforts puts pressure
- [C.O.nxt Welcomes Food System Focused Talent to Its Growing Team](https://co-nxt.com/blog/c-o-nxt-welcomes-food-system-focused-talent-to-its-growing-team/) - HARTLAND, Wis. (December 5, 2022)—C.O.nxt recently welcomed three talented team members to the 100% employee-owned agency. These new hires bring a wide variety of food system experience, enhancing the agency’s robust team of agriculture and food communicators. Samantha Murnin joins the team as an account executive. Murnin has a wealth of experience in agricultural communications
- [Turkey Trivia: 11 Surprising, fun and downright compelling conversation starters to use next Thursday](https://co-nxt.com/blog/turkey-trivia-11-surprising-fun-and-downright-compelling-conversation-starters-to-use-next-thursday/) - Our mantra at State of the Plate is simple: be useful. With a light-hearted spirit buoyed by our love of the upcoming holiday, perhaps you can use this fun turkey trivia if conversation drags (or gets too heated) at the dinner table. Turkeys are not so dumb that they look up and drown when it
- [CEA—Four key points and a myth](https://co-nxt.com/blog/cea-four-key-points-and-a-myth/) - You may not know it, but there’s a 60% chance that tomato you ate recently was grown indoors, thanks to Controlled Environment Agriculture (CEA). While CEA is not new, the pace of growth will certainly change food and ag in the years ahead. Below is a quick read to help round out your knowledge. Fact—big
- [Brand naming in the digital age: 5 must-know rules](https://co-nxt.com/blog/brand-naming-in-the-digital-age-5-must-know-rules/) - Naming a brand or a product in a global, digital economy? From ensuring a name speaks your values and gets stakeholder buy-in, to securing its trademark and surviving customer testing … Good luck. Navigate with a proven approach, however, and it can be a rewarding experience that ignites your team and sets the foundation for
- [Sharing a Taste of Innovation from the World’s Leading Food Tech Conference](https://co-nxt.com/blog/sharing-a-taste-of-innovation-from-the-worlds-leading-food-tech-conference/) - If you didn’t get a chance to attend the world’s leading food technology conference, we have you covered. Listen to interviews with some of food innovation’s most interesting people.
- [The Cookie Lives On, What Google’s Latest Announcement Means for Digital Advertisers](https://co-nxt.com/blog/the-cookie-lives-on-what-googles-latest-announcement-means-for-digital-advertisers/) - It has now been four years since Google announced the deprecation of third-party cookies from their widely used Chrome internet browser. After multiple delays the latest news has marketers relieved, but also a little skeptical. In a recent blog post Google announced that given the amount of work it would take to deprecate third-party cookies
- [Digital Advertising in a World Without Cookies](https://co-nxt.com/blog/digital-advertising-in-a-world-without-cookies/) - Google is phasing third-party web cookies that track user data. Learn how you can adapt and thrive.
- [What Do Antibiotic-Use Acronyms Have to Do with Your “Onlyness” Statement?](https://co-nxt.com/blog/what-do-antibiotic-use-acronyms-have-to-do-with-your-onlyness-statement/) - Learn about Chick-fil-A's recent switch from a No Antibiotics Ever (NAE) to a No Antibiotics Important to Human Medicine (NAIHM) policy for its supply chain—and what lessons brand marketers can learn from their actions.
- [C.O.nxt Welcomes Experienced Digital Marketing Strategist to Its Client-Focused Team](https://co-nxt.com/blog/c-o-nxt-welcomes-experienced-digital-marketing-strategist-to-its-client-focused-team/) - HARTLAND, Wis. (May 14, 2024)—Charleston Orwig, a collective of independent brands comprised of C.O.nxt and Jigsaw agencies recently welcomed Meghan Ebbe to its 100% employee-owned agency. She brings extensive digital marketing experience to the collective’s robust roster of purpose-driven brands in agriculture and food & beverage, as well as service industries and considered purchases clientele.
- [5 Forward-Looking Moves When Blindsided by a Crisis](https://co-nxt.com/blog/5-forward-looking-moves-when-blindsided-by-a-crisis/) - Discover five crucial strategies to effectively manage communications and maintain stakeholder trust when blindsided by a crisis.
- [Navigating the Impact of Weight Loss Drugs on the Food Industry](https://co-nxt.com/blog/navigating-the-impact-of-weight-loss-drugs-on-the-food-industry/) - Discover how the rise of weight loss drugs is reshaping the food industry, from consumer preferences to market strategies. Explore innovative adaptation strategies and key market trends driving change in response to shifting dietary habits.
- [C.O.nxt Promotes Two Employee-Owners to Account Supervisors](https://co-nxt.com/blog/c-o-nxt-promotes-two-employee-owners-to-account-supervisors/) - HARTLAND, Wis. (April 15, 2024)—C.O.nxt, 100% employee-owned communications agency, announces two recent promotions on their team of employee-owners. Brandon Maly and Cheryl DeShambo have both been promoted to the role of account supervisor. Brandon Maly joined C.O.nxt in 2021 as an account executive and continued his rise in client services to the position of senior
- [The Good Ol' Days: Nostalgia in Food Marketing](https://co-nxt.com/blog/the-good-old-days-nostalgia-in-food-marketing/) - Nostalgia is nothing new when it comes to marketing in the food and beverage industry, but in 2023 and 2024, we’ve seen it blown up in a big way. Nostalgic marketing, such as bringing back old menu favorites or retro brand creative is a powerful tool when it comes to consumer psychology. “We saw this
- [Tips for Creating Successful Social Media Content](https://co-nxt.com/blog/tips-for-creating-successful-social-media-content/) - In the sea of social media content, it’s important to be strategic and stand out. Check out our expert tips on how to organize, plan, and create successful social media content.
- [New "State of the Plate" Podcast Dishes Out Fresh Perspectives on the Food Industry](https://co-nxt.com/blog/new-state-of-the-plate-podcast-dishes-out-fresh-perspectives-on-the-food-industry/) - HARTLAND, Wis. (September 20, 2023) — C.O.nxt, a leading communications agency in the agriculture and food industries, is thrilled to announce the launch of its podcast, "State of the Plate." This podcast aims to provide a captivating yet casual platform for thought-provoking discussions and insights into the ever-evolving food system. "State of the Plate," hosted
- [C.O.nxt Welcomes Food System-Focused Talent to Its Growing Team](https://co-nxt.com/blog/c-o-nxt-welcomes-food-system-focused-talent-to-its-growing-teams/) - Hartland, Wis., March 6, 2024 – C.O.nxt recently welcomed three talented team members to its 100% employee-owned agency. These new hires bring previous experience working with food system-focused marketing agencies and a wide range of expertise, enhancing the agency’s robust team of agriculture and food communicators. Kendall Harshman joins the team as an Account Executive. Harshman’s extensive
- [Trends Shaping the Food System in 2024](https://co-nxt.com/blog/trends-shaping-the-food-system-in-2024/) - Discover what trends will be shaping the food system in 2024.
- [Building Brand Authenticity Through Short-form Video](https://co-nxt.com/blog/building-brand-authenticity-through-short-form-video/) - Short form vertical video is transforming digital marketing. Learn how brands can leverage short video clips to make emotional connections, demonstrate values and transparency to build authenticity and loyalty with new generations.
- [Finding the Real Reason for the Season in a Classic Holiday Song](https://co-nxt.com/blog/finding-the-real-reason-for-the-season-in-a-classic-holiday-song/) - “What did you get this holiday season?”It’s a typical question around this time of year. And while it’s a perfectly fine conversation-starter as we kick off 2023, we prefer answering this one: “What did you give this holiday season?” To which, we can joyously, gratefully and humbly reply, “Everything from a goat to comfort kits
- [Look on the bright side: Bright spots in food and ag from 2022](https://co-nxt.com/blog/look-on-the-bright-side-bright-spots-in-food-and-ag-from-2022/) - 2022 was a year of highs and lows and—like every year—we often focus too much on the lows and overlook the highs. As we begin the new year, let’s take a moment to shift our perspective and appreciate the innovation, advancement and good that came out of 2022. USDA Invests in a Better Future.The USDA made
- [The experts have spoken. And the panel discussion is now available.](https://co-nxt.com/blog/beef-sustainability-panel/) - Every February, the Cattle Industry Convention and NCBA Trade Show brings the beef industry together to discuss important issues facing the entire value chain, from producer to retailer. It’s a great opportunity to discuss today’s challenges and opportunities, as well as those coming down the road. All of which makes January the perfect time to
- [Answering the questions around California’s ingredients ban.](https://co-nxt.com/blog/answering-the-questions-around-californias-ingredients-ban/) - Uncover California's ban on harmful food additives. From BVO to Red Dye 3, discover the health risks and industry implications.
- [Partnering for a Sustainable Dairy Supply Chain](https://co-nxt.com/blog/partnering-for-a-sustainable-dairy-supply-chain/) - Discover the vital role of partnerships in fostering a sustainable dairy supply chain. Gain insights from dairy industry leaders on sustainability, challenges and the path forward for a healthier and more eco-conscious dairy sector.
- [Navigating Ever-Changing Food Trends: Insights from Chef Mike at Foodology by Univar Solutions](https://co-nxt.com/blog/navigating-ever-changing-food-trends-insights-from-foodologys-chef-mike-haracz/) - Explore how Foodology’s Chef Mike Haracz stays ahead of dynamic food trends. From data-driven insights to internet scrutiny, discover his strategies for success in a changing culinary landscape.
- [Fighting Hunger Across the Food System](https://co-nxt.com/blog/fighting-hunger-across-the-food-system/) - Discover how organizations across the food system are fighting hunger.
- [Introducing the "State of the Plate" Podcast: The gathering place for food and ag professionals](https://co-nxt.com/blog/introducing-the-state-of-the-plate-podcast-the-gathering-place-for-food-and-ag-professionals/) - Introducing State of the Plate – the podcast! This new podcast explores the ever-evolving food system. Discover exclusive insights and thought-provoking discussions on top food system topics.
- [Top 5 Items on our Plate from the Institute of Food Technologists (IFT) Expo](https://co-nxt.com/blog/top-5-items-on-our-plate-from-the-institute-of-food-technologists-ift-expo/) - See the top trends and ideas from the Institute of Food Technologists (IFT) Expo.
- [State of the Plate Talks Sustainability with the State Departments of Agriculture](https://co-nxt.com/blog/state-of-the-plate-talks-sustainability-with-the-state-departments-of-agriculture/) - Ted McKinney, CEO of the National Association of State Departments of Agriculture (NASDA), discusses sustainability on C.O.nxt’s State of the Plate Podcast.
- [Climate-Smart programs foster unlikely partners](https://co-nxt.com/blog/climate-smart-programs-foster-unlikely-partners/) - Not long ago environmental organizations and farmer groups were in vehement opposition to each other. Environmental groups saw farmers as polluters. Farmers saw environmental groups as tree huggers destined to put them out of business. And ne’er in the twain did they meet. Today those stigmas are a thing of the past, and we have
- [Chatbots are changing the food system. Are you ready?](https://co-nxt.com/blog/chatbots-changing-the-food-system/) - Chatbots like ChatGPT and Bing AI are taking the world by storm. From generating ideas to planning a trip or a birthday party, these bots use artificial intelligence (AI), automated rules, natural-language processing (NLP) and machine learning (ML) to process data and requests to produce ideas and solutions. AI is nothing new to those across
- [C.O.nxt Takes Home Two Honors at the ARC Annual Meeting](https://co-nxt.com/blog/c-o-nxt-takes-home-two-honors-at-the-arc-annual-meeting/) - HARTLAND, Wis. (May 4, 2023)—The Agricultural Relations Council (ARC) named C.O.nxt the winner of a Golden ARC Award and a Merit Award at the ARC annual meeting for their work with the Illinois Soybean Association (ISA). C.O.nxt won a Golden ARC Award for the ISA AMP Video Series: Stay Strong. Live Long. The Agribusiness Management
- [C.O.nxt Welcomes New Senior Account Manager](https://co-nxt.com/blog/c-o-nxt-welcomes-new-senior-account-manager/) - HARTLAND, Wis. (May 4, 2023)—C.O.nxt is excited to welcome a new employee-owner to its growing team. Jill DeLucero joins the team as a senior account manager, bringing with her over 20 years of experience in the agriculture industry. In her role as senior account manager, DeLucero plays a key role in planning and strategy, the
- [C.O.nxt Acquires Milwaukee-based Digital Forward Agency Jigsaw](https://co-nxt.com/blog/c-o-nxt-acquires-milwaukee-based-digital-forward-agency-jigsaw/) - HARTLAND, Wis. (March 1, 2023)—C.O.nxt, an employee-owned strategic communications agency based in Hartland, Wis. focusing on clients in the food system, is excited to announce the acquisition of Jigsaw, a digital forward agency located in Milwaukee with a diverse roster of clients. C.O.nxt’s team of employee-owners believes in sparking greatness and finding new opportunities to
- [Brittany Steuer Nominated as Governor of Taan Worldwide Board](https://co-nxt.com/blog/brittany-steuer-nominated-as-governor-of-taan-worldwide-board/) - HARTLAND, Wis. (June 12, 2023)— Taan Worldwide has announced Brittany Steuer was nominated to the Board of Governors, representing North America. Steuer will serve as a key voice for the North American members during her three-year term. Taan Worldwide is a collection of and growth incubator for independent marketing and communications agencies that come together
- [1 + 1 = Greatness](https://co-nxt.com/blog/spark-greatness/) - Big things ahead as C.O.nxt acquires Jigsaw.C.O.nxt and Jigsaw, a full-service Milwaukee-based ad agency, have just finalized an agreement for Jigsaw to become part of the C.O.nxt family of enthusiastic employee-owners, and we couldn’t be more excited. Why?Because we believe in growing stronger. Together we have more resources and versatility to deliver for our clients
- [Top 5 Ways Employee Ownership Changed Our Culture](https://co-nxt.com/blog/top-5-ways-employee-ownership-changed-our-culture/) - It’s true what they say. Ownership has its benefits. And when those benefits show up in the culture of the company, the rewards extend far beyond the office walls. Read on to hear how employee ownership has advanced the culture of C.O.nxt, straight from the owners themselves. We’ve always been all about the team. And
- [Climate Smart Is Game Changer for U.S. Agriculture](https://co-nxt.com/blog/climate-smart-is-game-changer-for-u-s-agriculture/) - September 14, 2022 may go down as one of the most important dates in the history of U.S. agriculture. Rank it right up there with the moldboard plow, hybrid corn and mapping the genome. That’s the day Secretary Vilsack announced that USDA was awarding $2.8 billion to 70 different projects as part of its Partnership
- [How to keep world hunger goals on track amidst rising food costs.](https://co-nxt.com/blog/how-to-keep-world-hunger-goals-on-track-amidst-rising-food-costs/) - The rising costs of food in the U.S., and around the globe, bring reverberating impacts throughout the ag and food system. Food prices at grocery store shelves rose 9.4 percent between April 2021 and April 20221 . And that number becomes even more staggering when we look at pre-pandemic levels. The FAO Food Price Index
- [The food system takes on TikTok.](https://co-nxt.com/blog/the-food-system-takes-on-tiktok/) - TikTok has a little bit of something for everyone, and the food industry is no exception. Whether you’re a farmer, restaurant owner, foodie or anything in between you’re sure to find millions of educational, funny, inspiring and mouthwatering videos. If you aren’t on TikTok or utilizing its vast library of influencers, it could be time
- [How building your brand can build your culture.](https://co-nxt.com/blog/how-building-your-brand-can-build-your-culture/) - Recently, we’ve been asked to speak to professionals all over the country to share our expertise on branding and culture. Since it seems to be a top-of-mind topic, we thought we’d share what we know with our with our food friends who may not be attending the same conferences as we are. Before we dive
- [The five most important verbs in ESG reporting.](https://co-nxt.com/blog/the-five-most-important-verbs-in-esg-reporting/) - It’s easy to think of reasons not to do whatever needs doing—or to wait for that “goldilocks” moment when everything is just right for a necessary action. Unfortunately, business success almost always favors those who act decisively regardless of anything that might be standing in their way. Which of the 17 United Nations Sustainable Development
- [The new look of trade shows.](https://co-nxt.com/blog/the-new-look-of-trade-shows/) - In-person trade shows are back … sort of. While industry events are once again beginning to be held in person, they’re not yet quite what they used to be. Here are some of the changes our team has seen as they head back out into the world of face-to-face food and ag trade shows as
- [New consumer research: food and sustainability—post-pandemic shifts](https://co-nxt.com/blog/new-consumer-research-food-and-sustainability-post-pandemic-shifts/) - Pandemic or not, American consumers are deepening their connections and concerns regarding food and sustainability. This is particularly pronounced among those in their mid-forties and younger, according to a new consumer survey commissioned by C.O.nxt and conducted in collaboration with Maeve Webster of Menu Matters. “A solid 80 percent of consumers indicate sustainability related to
- [Top 5 food system trends for 2022.](https://co-nxt.com/blog/top-5-food-system-trends-for-2022/) - 2022 sure has an element of Groundhogs Day to it. We’re waking up with COVID numbers once again surging, the supply chain still in tatters and much of the world now masters at living most of their lives from home. But as much seems to remain the same, the food system is evolving faster than
- [Mail order meal kits—and the future of dinner?](https://co-nxt.com/blog/mail-order-meal-kits-and-the-future-of-dinner/) - When most Americans think of mail order meal kit services, Linas Matkasse isn’t one of the 150+ available companies that readily comes to mind. However, two US packaged pioneers, Blue Apron, and HelloFresh, who launched operations in 2012, credit their inspiration to the company that began delivering doorstep dinners to busy Swedes in 2008. A recent report from
- [4 rules for getting the most out of your trade show experience](https://co-nxt.com/blog/4-rules-for-getting-the-most-out-of-your-trade-show-experience/) - Imagine you’re at your industry’s top trade show, and it’s time for you to take a break and experience the rest of the show for yourself. What should you be on the lookout for? How can you gain knowledge about your industry and business from your fellow exhibitors? Here are four easy ways you can maximize
- [Appetizing advertising: Food marketing trends for the new year](https://co-nxt.com/blog/appetizing-advertising-food-marketing-trends-for-the-new-year/) - The way people consume information seems to change by the minute. In order to make the strongest connections with audiences, we all must understand how and why they interact and adjust our strategies accordingly. This is where we think the world of food system marketing is going in 2017 and how you can use these
- [Ag tech now: Three innovative ideas worth sharing](https://co-nxt.com/blog/ag-tech-now-three-innovative-ideas-worth-sharing/) - Access to Tropical Forecasts Equals Ability to Farm Predicting weather in the tropical regions of West Africa is tough enough, but transmitting that information to the thousands of rural farmers making a living there is even harder. Swedish tech company Ignitia has tackled both issues with the development of the world’s first highly accurate tropical weather forecasting
- [Farming for the future: Beyond today's precision ag](https://co-nxt.com/blog/farming-for-the-future-beyond-todays-precision-ag/) - Back in the day precision ag meant a horse that could walk a straight line. Today it means managing vast acreages one square inch at a time using mountains of data collected by agricultural drones, satellites and other state-of-the-art devices. Easy-to-read benefits: lower input and higher yield. More precise management of fields has two huge
- [Build brand love in just one click](https://co-nxt.com/blog/build-brand-love-in-just-one-click/) - It’s short. It’s sweet. It says what you do. It’s the explainer video. It’s a great way to engage consumers and customers and deliver the why to buy, and it’s achievable even on a modest budget. The hard part is to get it right. So your artichokes are legendary. No one grows hydroponic greens like you.
- [Branding: Our recipe for success](https://co-nxt.com/blog/branding-our-recipe-for-success/) - We live our brand by helping others live theirs. We’re at our best when we can roll up our sleeves and truly partner with our clients to create great work that’s strategic (always) and groundbreaking. An example of this is our work with Black Gold Farms, the North Dakota potato operation that we are enthusiastically
- [The rise of cellular agriculture, synthetic meat and lab coat farming](https://co-nxt.com/blog/the-rise-of-cellular-agriculture-synthetic-meat-and-lab-coat-farming/) - Food made from, quite literally, thin air There’s a lot of hype surrounding the Impossible Burger™, and rightfully so. It’s a new plant-based hamburger that’s supposed to look and taste like ground beef. Surprising concept, right? C.O.nxt heartily agrees that products like this are changing the industry. In addition to artificial meat, there are a
- [Aquaculture farms: Efficient food for the future](https://co-nxt.com/blog/aquaculture-efficient-food-for-the-future/) - Dive into the Evolution of the Aquaculture Industry. It’s fairly easy to imagine how a cheeseburger ends up on our dinner plates. A Nebraska beef cow provides the burger, a Wisconsin dairy cow produces the milk for the slice of cheese, and a Kansas farmer grows the wheat for the bun. However, when it comes
- [How will NGOs shape agriculture's future?](https://co-nxt.com/blog/how-will-ngos-shape-agricultures-future/) - A growing number of partnerships between the food chain and advocacy groups including non-government organizations (NGOs) like The Nature Conservancy, the Soil Health Institute, the World Wildlife Fund, American Farmland Trust and even the Environmental Defense Fund are challenging perceptions and finding common ground where little previously existed. Together, these seemingly unconventional partnerships are tackling some of agriculture and food’s biggest challenges. More and more, these
- [GMOs in space? Yes, it's time to step out of the food system](https://co-nxt.com/blog/gmos-fuel-for-thought/) - Most of what you hear about biotechnology centers around that big company down in St. Louis. (Come on, you know the one.) Genetically modified organisms (GMOs) in the form of crops that eventually end up as food are a hot topic. It’s a shame that the discussion (more often heated debate) rarely gets to other
- [The alt-meat revolution and the future of protein](https://co-nxt.com/blog/the-alt-meat-revolution-and-the-future-of-protein/) - Americans love protein. Recent surveys have found that American men eat an average of 100 grams of protein a day, with American women consuming an average of 70 grams daily. This is nearly double the daily recommended intake of only 56 and 46 grams, respectively. Traditionally, this high demand for protein has been met mainly
- [The future of Twitter marketing](https://co-nxt.com/blog/c-o-in-the-news/) - Our very own Mark Gale, CEO and partner at C.O.nxt was recently featured in Forbes with his piece, “Why Twitter is not the future of marketing”. Though the platform certainly has its place in content promotion, find out why Mark says it’s not the be-all and end-all. Read full article on Forbes »
- [Finding your new normal: tips for marketers](https://co-nxt.com/blog/finding-your-new-normal-tips-for-marketers/) - If you’re like C.O.nxt and most of our clients, you’ve made some tough decisions over the past 10 days. Travel restrictions, event cancellations, office closings—these decisions and others continue to disrupt business-as-usual for all of us, now and potentially for weeks or months to come. Now what? As marketers and communicators, how can we help
- [Move over millennials, Gen Z is changing the face of marketing](https://co-nxt.com/blog/move-over-millennials-gen-z-is-changing-the-face-of-marketing/) - We’ve heard about millennials for quite some time but there’s a new generation taking the headlines by storm. Generation Z is quickly changing the landscape of marketing. As digital natives and overall tech-savvy young adults and teens, this generation is changing how we market everything. And we mean everything. From technology to food, a shift
- [A new decade ushers in predictions for food and agriculture](https://co-nxt.com/blog/a-new-decade-ushers-in-predictions-for-food-and-agriculture/) - With 2019 behind us and 2020 in full swing, we’re gearing up for what’s to come in the food and ag industries this year. From food innovation to reducing plastic waste, we’ve prepared our predictions on what you can expect in the coming year. Food mashups you didn’t know you needed in your life Many
- [Rethinking water](https://co-nxt.com/blog/rethinking-water/) - We usually wait until January to predict big issues, but this one is rising fast. So here goes—the profound impact of water already experienced in agriculture and food has also become a major issue with consumers, businesses and the general public—and not just in areas of scarcity. Fortunately, appropriate responses are underway. Consider these facts
- [So who'll double-dragonfly dare me to eat a waxworm taco?](https://co-nxt.com/blog/eat-a-waxworm-taco/) - I RECENTLY FINISHED EDIBLE BY DANIELLA MARTIN, which makes a surprisingly compelling case for eating insects. I’ll pause to let your gag reflex finish its gag reflexing. In her introduction, Martin lays the groundwork for the entire work: “I’m not asking anyone to drastically change their diet, to give up foods they love, or to subscribe to
- [Crisis communications revamp: 5 rules of the road](https://co-nxt.com/blog/crisis-communications-revamp-5-rules-of-the-road/) - Quick question for you. When was the last time you updated your crisis management plan? If it’s more than a year old, it’s already out of date. That may seem a little harsh. But given the unrestrained pace of social media and the voracious 24-hour news cycle, obsolescence of crisis communication happens in months, not
- [Will kids treat fresh veggies in their school lunches as a BFF or a BCNU?](https://co-nxt.com/blog/veggies-and-kids-friends-forever/) - IT IS, WITHOUT QUESTION, A VIRTUOUS ENDEAVOR: Get kids to eat their vegetables. Many have tried; few have succeeded. At least that’s how it seems. Michelle Obama’s Let’s Move initiative is working to put healthy eating top-of-mind. At the Sanger dinner table many, many years ago, my mom tried to convince me that a regular dose of
- [Agriculture is helping to save the world—But not how you'd think.](https://co-nxt.com/blog/agriculture-is-helping-to-save-the-world-but-not-how-you-d-think/) - Imagine Coke and Pepsi exchanging recipes. Picture Samsung and Apple coming together to share their intellectual property and ideas for the future of mobile technology. On the surface it may seem unthinkable for competing industry giants to pull back the curtain on some of their most proprietary knowledge and solutions in the name of collaboration.
- [What do consumers want to know about their food](https://co-nxt.com/blog/what-do-consumers-want-to-know-about-their-food/) - Written by guest blogger, Maeve Webster, President of Menu Matters. From the time the country became aware of and concerned about the rising weight of Americans, food labels were thrust into the forefront. Suddenly food labels, which were primarily a marketing tool to that point, needed to become a source of information and education. So,
- [The successful brand workshop—steal these exercises for a killer meeting](https://co-nxt.com/blog/the-successful-brand-workshop-steal-these-exercises-for-a-killer-meeting/) - With nearly any product or service at our fingertips every moment of the day, a strong brand has become more vital to success than at any time in marketing history. So, how do you create a new brand or revitalize an old one? A workshop can align brand champions and lay the groundwork for all
- [Becoming both a crisis manager and a thought leader](https://co-nxt.com/blog/becoming-both-a-crisis-manager-and-a-thought-leader/) - Does it sometimes feel like new hot-button topics arrive every day? Probably because they do. By the news media. By special-interest advocates. By mainstream consumers. Staying ahead of them is essential for companies in food and agriculture. Whether it’s participating in a discussion on a relevant topic, or introducing a topic yourself, inaction is almost
- [Four key steps for successful crisis management](https://co-nxt.com/blog/four-key-steps-for-successful-crisis-management/) - Summary Due to the full-service nature of our work at C.O.nxt, we get the opportunity to view our clients’ brands from many perspectives. Each of those perspectives can reveal a chink in a brands’ armor; a vulnerability that can expose a brand to damage in the event of a crisis. This is why crisis communications
- [What does 2021 have in store? <br>Our top food and ag predictions.](https://co-nxt.com/blog/tumult-leads-to-trends-top-food-and-ag-predictions-for-2021/) - After experiencing unprecedented upheaval and uncertainty in 2020, the C.O.nxt team saw significant trends emerge by year end. Expect these major factors to affect the food system in 2021: Food remains top-of-mind—Consumer concerns about food include: “How do I get it? Where can I get it? Can I get enough of it? Is it safe?”
- [Five takeaways (plus one encouraging extra) from new research on consumers, food and COVID](https://co-nxt.com/blog/new-consumer-insights-on-covids-impact-on-food-industry/) - If the world had to describe 2020 in a single word, it would probably be “disruption.” In countless ways, the COVID-19 crisis has upended nearly everyone’s personal and professional lives. Foodservice, restaurants and businesses focused on this segment have obviously not escaped the pandemic’s impact. But what about grocery retail. How has this segment—as well as those who get
- [Alternative Proteins Research: Consumers committed to fighting climate change one bite at a time.](https://co-nxt.com/blog/alternative-proteins-research-climate-change/) - Purchasing with principles. Ethical consumerism. Moral consumption. It’s a trend that’s picked up a lot of names as it has grown more widespread year after year. It’s also one of the biggest drivers behind the notable growth in alternative protein products. According to research just released, 76% of consumers who decided to reduce their consumption
- [Alternative Proteins: What are they made of? It’s the billion-dollar question.](https://co-nxt.com/blog/alternative-proteins-research/) - So far, alternative proteins have ridden a wave of good press and curiosity to command a notable market share. But there’s a distinct roadblock alternative proteins will have to clear to continue growing as a category. People want to know how the (meatless) sausage gets made. According to recent research, nearly half of consumers want
- [Alternative Proteins: Gen Z puts the planet first, taste second.](https://co-nxt.com/blog/alternative-proteins/) - Here’s some food for thought: What if thought came before food? For Gen Z, that might just be the case. According to recent research, taste is not the primary driver for our youngest generation when consuming alternative protein products. Instead, the majority of Gen Z say they’re willing to sacrifice flavor for a product that
- [COVID-19 Crisis Communications Toolbox](https://co-nxt.com/blog/covid-19-crisis-communications-toolbox/) - We at C.O.nxt want to help our friends in the food system navigate difficult situations in any way we can. Follow the button below to unlock tips and tools to help you, your company and your brand successfully connect with your audiences during uncertain times. If you’d like more support or guidance with your communications
- [How can the supply chain reduce food waste amid COVID-19?](https://co-nxt.com/blog/how-can-the-supply-chain-reduce-food-waste-amid-covid-19/) - While much of food waste conversations over the past few years centered on consumers, the COVID-19 crisis shifted the food waste focus from homes to the supply chain. Currently, more food is going to waste in the supply chain—just the opposite of the pre-coronavirus situation—according to Dana Gunders at ReFED, a multi-stakeholder non-profit committed to
- [Picture this: Pro tips when using Instagram for business](https://co-nxt.com/blog/picture-this-pro-tips-when-using-instagram-for-business/) - They say every picture tells a story. But let’s face it, some picture-stories are told a heckuva lot better than others—and that’s true across the food value chain, whether it’s sharing the excitement of a successful harvest or featuring that up-and-coming chef as part of that new product launch. By doing a deeper dive into
- [What’s nxt: Labor Shortages. Where does the food system go from here?](https://co-nxt.com/blog/whats-nxt-labor-shortages/) - “Help wanted.” “Short staffed.” “We appreciate your patience.”It’s hard to walk into any business these days without seeing one or more of these phrases. You may find yourself waiting a little longer for a table at your favorite restaurant only to discover they’ve taken your favorite meal off the menu due to product shortages and
- [The time to share your DEI journey is ASAP.](https://co-nxt.com/blog/the-time-to-share-your-dei-journey-is-asap/) - In a business world filled with acronyms, three letters have become increasingly important. The most comprehensive corporate sustainability programs now include a strong Diversity, Equity & Inclusion (DEI) component. Recent research suggests nearly 76% of companies still lack specific diversity and inclusion goals. But not every organization is realizing the full benefits of a clearly
- [Data, data everywhere (And a webinar to help you think clearly about it)](https://co-nxt.com/blog/data-done-well/) - The Most Relevant Data Drives the Most Relevant Decisions: There’s no question that making the most of data is necessary for any company hoping to remain relevant and thrive. Our conversation touched on some important ways data is helping to predict future customer needs—and how tools like Net Promoter Score are only the beginning. CRM
- [A food business that was all about trade shows (Until it wasn’t)](https://co-nxt.com/blog/a-food-business-that-was-all-about-tradeshows-until-it-wasnt/) - A Successful “What If” Can Be Sustainable Post-Pandemic: As Rosenstein and team started to see their Better Together Boxes gain traction by bringing in revenue from larger clients, she immediately realized the potential for a post-pandemic brand. Hard as it is for any of us to believe on most days, this crisis will not last
- [Five things you need to know about the blockchain timeline.](https://co-nxt.com/blog/about-blockchain/) - What is the next technology that will transform the food and ag industry? What will astute leaders be devoting attention to these next couple years? The answer is blockchain. We’re confident in this; because people like you have told us so. but almost half said they believe their company will do so in the next
- [Farm Focused Tech Feels Investment Love](https://co-nxt.com/blog/farm-focused-tech-feels-investment-love/) - For the first time in many years, companies with technology centered on food production at the farm level gained more attention than those at the other end of the food chain. In 2020, upstream technology ventures—those closest to the farm—brought in $15.8 billion across 1,950 deals compared to downstream investments totaling $14.3 billion across 1,142
- [New Companies Striving for Innovation in the Agriculture Industry](https://co-nxt.com/blog/new-companies-striving-for-innovation-in-the-agriculture-industry/) - Not only are large agriculture companies driving innovation for the future of food and agriculture, but newer startups are taking charge in creating solutions. In 2020 the FoodBytes! Competition, hosted by Rabobank, featured a virtual pitch competition and networking opportunities. Innovative companies who participated shared more about their business models and ideas. Food and agriculture
- [Beyond green: Consumers’ elevated sustainability expectations.](https://co-nxt.com/blog/beyond-green-consumers-elevated-sustainability-expectations/) - So you’ve created your corporate sustainability report. In it you’ve outlined the extensive efforts you’ve committed to in order to be responsible stewards of our resources. You resolve to use less water, incorporate recycled materials and produce fewer emissions—all noble and important actions. But for today’s consumers—as well as many partners and investors—that may no
- [What’s nxt: The latest advancements in CRISPR tech.](https://co-nxt.com/blog/the-latest-advancements-in-crispr-tech/) - Welcome to What’s nxt, a new series that explores the next big things in the food and ag industries. New developments are happening all the time in food and ag. We sit down with the experts to keep you in the know. Join Marcy Tessmann, our President and CEO, as she chats with CRISPR expert
- [What to say when your friend thinks a GMO is some golf tournament](https://co-nxt.com/blog/what-to-say-when-your-friend-thinks-a-gmo-is-some-golf-tournament/) - BEFORE WE TALK ABOUT AGRICULTURE AND FOOD, a little golf trivia: At which tournament did Tiger Woods make his professional debut? The answer is the Greater Milwaukee Open, a one-time PGA tour stop that hasn’t been called by that name or its acronym since 2003 – or any other name since 2009. Imagine my surprise
- [The $24 chicken—Would you step up or step away?](https://co-nxt.com/blog/the-24-chicken/) - A SIMPLE SCENE PLAYS ITSELF OUT at our local farmers’ market — an earthy-looking person walks up to a farmer selling free-range, A SIMPLE SCENE PLAYS ITSELF OUT at our local farmers’ market — an earthy-looking person walks up to a farmer selling free-range, organic meat or eggs and starts to chat. Yes, the animal
- [The truth about tasteful photography](https://co-nxt.com/blog/the-truth-about-tasteful-photography/) - Shoe polish, Elmer’s® Glue, motor oil—what could these three things possibly have in common? All three are glorified examples of the complexities of food photography. These delicious pancakes drizzled with warm, rich maple syrup? Toxic—considering that’s likely motor oil running down those flapjacks. This immaculately grilled burger? Shoe-shined to perfection. This appetizing bowl of yogurt? One
- [Trending: Great restaurants that happen to be in hospitals and high schools](https://co-nxt.com/blog/foodservice-from-scratch/) - It’s a dream-big startup led by an eager entrepreneur trying to do what few, if any, ever have attempted before. Sound like a Silicon Valley tech venture? It’s actually a “full-scale foodservice transformation” venture located in a western suburb of Milwaukee, Wisconsin. If you’re intrigued by agricultural and food trends and how they relate to
- [Let's raise a fork for American farmers](https://co-nxt.com/blog/let-s-raise-a-fork-for-american-farmers/) - Really? We have a day for everything nowadays. WHY SHOULD WE CELEBRATE AGRICULTURE? Let’s reflect on what this day observes. Family Farm and ranch families are only 2 percent of the United States population; in other terms, 210,000 full-time farmers are producing 80 percent of our food supply. That’s a lot of pressure relying on
- [Eat. Love. Pray for better food labels](https://co-nxt.com/blog/land-of-the-free-range/) - To the neverending dismay of family and coworkers, I love to parse words. Perhaps it’s a byproduct of my journalism education or experience as a newspaper reporter. Or maybe I just get some perverse enjoyment from irritating those around me. By the end of this post, I’m guessing you’ll have a firm opinion one way
- [Meet the proverbial farm dog](https://co-nxt.com/blog/meet-the-proverbial-farm-dog/) - It has been written into law long ago that every farm must have a dog. When I think about the traditional farming landscapes, the vision always includes cows and a dirty, happy, four-legged friend running alongside. So when my husband and I moved to a small, four-acre farmette last year, it only seemed right to
- [Our bee team report from the field](https://co-nxt.com/blog/honeybees-the-latest-buzz/) - Honeybees are vital to our food system, so we’re embarking on year two of keeping a beehive in the field next to the C|O Hartland office. Bees are all over the news. A record number of hives died last year. The White House announced a new plan to help save honeybees last week, and all
- [Digging deeper for a better potato and a better world](https://co-nxt.com/blog/a-starch-is-born/) - First kale, then quinoa, even the trusty cauliflower has taken a turn as America’s super veggie. All that changes this week as the often overlooked mealtime sidekick, the potato, steps into the industry spotlight at United Fresh. Consumers, too, will see potatoes like they’ve never seen them before. Maybe you know potatoes are packed with blood-pressure-lowering
- [Food for thought from United Fresh](https://co-nxt.com/blog/fresh-thinking/) - Along with the latest industry news, we gleaned unique perspectives, tasted exciting new products and forged lasting connections at Chicago’s United Fresh 2015 convention this week. For those who didn’t get to attend the event, here’s further reading on some of our observations: Best flavor explosion: Finger limes. Burst this citrusy delight open to reveal
- [Meet a cheese legend](https://co-nxt.com/blog/meet-a-cheese-legend/) - When it comes to cheesemaking at UW-Madison’s Babcock Hall Dairy Plant, the nation’s first and most renowned dairy school, there are three ways of doing things: the right way, the wrong way and Gary’s way. Gary Grossen is Babcock’s legendary Master Cheesemaker, and he has been running cheese production at Babcock since 2005. With over 50 years
- [Like farmer, like daughter](https://co-nxt.com/blog/like-farmer-like-daughter/) - It took a while for me to realize the majority of our country doesn’t know what it’s like to have a farmer as a father. For years, I was under the impression most people grew up somewhere like my hometown of pop. 950, where most make their living from farming or an ag-related business. It
- [Antibiotics on the farm: Why it's not that hard to swallow](https://co-nxt.com/blog/antibiotics-the-farm/) - There is no way to think that Sir Alexander Fleming could have seen it coming. The Scottish biologist who first made penicillin back in 1928 probably didn’t think that his discovery would have such a profound impact on global society. Think of the millions of people whose lives have been saved because of his discovery.
- [Water: It's sink or swim](https://co-nxt.com/blog/water-it-s-sink-or-swim/) - According to the New York Times, I consumed about 40 gallons of water for lunch—and no, I wasn’t exceptionally thirsty. To my fellow diners, the food on my plate was nothing extraordinary. In fact, it looked just like a dish of almond chicken with brown rice from our local Chinese restaurant. But the entire experience gave
- [“Fair food” Question spreads from farms to supermarkets](https://co-nxt.com/blog/how-fair-is-your-food/) - There’s a lot of talk these days about the gap between available jobs and the skill sets of people looking for work. It’s an issue many of us have experienced, whether manager or job seeker. But the problem is even greater for farmers, ranchers and food processors. Finding laborers to tackle their often back-breaking—and increasingly
- [Now serving: Fresh thinking from PMA](https://co-nxt.com/blog/the-future-of-food/) - Booths were bigger. Displays more elaborate. Fresh food thinkers were out in force at Atlanta’s 2015 PMA Fresh Summit this past weekend. Post-show, here’s what we’re talking about and Google®-ing: Flowers that say everything. And we mean everything! Fresh produce with edible messaging from roses with a Mother’s Day greeting to branded apples from WeatherRX
- [The good press, the bad and the ugly](https://co-nxt.com/blog/the-good-press-the-bad-and-the-ugly/) - The 7 immutable laws of public relations for startups. Congratulations—your entrepreneurial dream has come true. You’ve started your own company. People are buying your stuff, which means people are starting to know who you are either through advertising, word of mouth, social media or other simple brand promotion efforts. People recognize your logo, but do
- [Beef and antibiotics—Let's meat in the middle](https://co-nxt.com/blog/beef-and-antibiotics-let-s-meat-in-the-middle/) - Sometimes my friends say things about food that irritate me—I’m sure everyone goes through something like this at some point in their life. It doesn’t matter that I’ve been friends with them for years, grew up on a ranch raising and caring for beef and poultry, received an undergraduate and master’s degree in agriculture, they
- [Three fresh reasons to review your CSR today](https://co-nxt.com/blog/three-fresh-reasons-to-review-your-csr-today/) - Corporate social responsibility (CSR) isn’t new or even particularly sexy anymore. Which means it’s all too easy for organizations in 2016 to view it as just another box that needs checking on an overlong to-do list. It’s much more important than that. How produce companies, food technology firms and others approach CSR in the coming
- [So the crisis went viral—Will you brave the storm?](https://co-nxt.com/blog/so-the-crisis-went-viral-will-you-brave-the-storm/) - Being connected to every link in the food chain, our C|O team has experienced the challenge of managing crisis communications for many clients over the years. While we have no crystal ball—our counsel to clients has revealed five key points to preparing for a crisis before it hits. They are: Have a plan – Having
- [Graham crackers, oranges and toothpaste: The power of disruptive creative](https://co-nxt.com/blog/graham-crackers-oranges-and-toothpaste-the-power-of-disruptive-creative/) - Introducing Disruptive Creative. The definition is quite simple––create revolutionary value to separate yourself from the current landscape and subsequently “disrupt” what’s happening today in hopes of helping to redefine tomorrow. Of course, it is easier said than done. So what can help you gauge greatness? Here are four things to consider: 1. Create a culture
- [Food production: 4 issues demanding attention](https://co-nxt.com/blog/food-production-4-issues-demanding-attention/) - Yeah, I’ll have a salad with that… The tone of American cultural discussions seems more and more polarizing regardless of topic, and discussing food is no different. While there are factions participating in the food dialogue that will forward the notion that “veggies are good, meat is bad,” the reality is that a significant segment
- [Would you like a made-to-order meal with that 89 octane?](https://co-nxt.com/blog/would-you-like-a-made-to-order-meal-with-that-89-octane/) - Why drive through twice when one stop will do? Convenience stores across the U.S. are stealing food business from quick-service restaurants. No, we’re not eating greater amounts of packaged junk foods—we’re eating restaurant-quality meals prepared at gas stations. In a study by Technomic, 26 percent of C-store customers would have purchased their meal from a quick-service
- [Three reasons to head for the hill every chance you get](https://co-nxt.com/blog/three-reasons-to-head-for-the-hill-every-chance-you-get/) - America is witnessing an unprecedented political battle, never has there been a more critical time for the produce industry to join together in Washington for a strategic, face-to-face dialogue with key congressional members. Find out what Mark Gale learned at the United Fresh Policy Conference. My faith in our system was slightly restored, however, when
- [Antibiotics and resistance—Top ten questions](https://co-nxt.com/blog/antibiotics-and-resistance-top-ten-questions/) - Antibiotics are life-saving tools for both humans and animals. Recently, concerns over antibiotic resistance have intensified the calls for a more judicious approach to antibiotic use. To help you brush up on the history of antibiotics, the current dynamic surrounding shared-use or medically important antibiotics and the future of preventing bacterial infection in the United
- [Antibiotic resistance changes life on the farm](https://co-nxt.com/blog/antibiotic-resistance-changes-life-on-the-farm/) - As alarm bells continue ringing about antibiotic resistance, agriculture is often identified as the leading culprit. Despite many contributing factors, a sweeping new FDA rule governing the use of certain antibiotics in livestock is set to take effect January 1. The Veterinary Feed Directive (VFD), which is specifically directed at antibiotics administered in animal feed,
- [7 things you need to know about food and agriculture in 2017](https://co-nxt.com/blog/seven-things-you-need-to-know-about-food-and-agriculture-in-2017/) - New regulations, innovations and challenges are constantly reshaping how the industry talks about—and how consumers interact with—brands and products. By knowing, understanding and staying one step ahead of these challenges, you can make proactive decisions that move your brand and business forward rather than spending time and resources trying to play catch-up. To help you
- [A whole new ballgame—Public relations in 2017](https://co-nxt.com/blog/a-whole-new-ballgame-public-relations-in-2017/) - From how consumers want to be reached to when and where you can reach them all the way to who’s telling the story, Public Relations is a completely different ballgame today than it was just five years ago. The good news is that it is now possible to use fragmented media to make stronger connections
- [Managing crisis before it happens: 5 essentials for proactively protecting your brand](https://co-nxt.com/blog/managing-crisis-before-it-happens/) - Successful crisis management isn’t just how you respond—it’s how you prepare. Every passing moment following a public misstep is an opportunity for the issue to get out of your control. But with the right crisis and scenario planning, you can take immediate action toward protecting your company and your brand. Here are five steps you
- [Pourng hemp or cashews on your breakfast cereal?](https://co-nxt.com/blog/milk-and-milk-alternatives/) - Mention the word milk in the same sentence as soy, almond, or hemp anywhere near someone in the dairy industry, and you’re likely to hear a comment about ‘nut juice’ or fake milk. You’ll get vigorous debate from the opposing side as well usually including some legal definitions and rationale. It’s even led to some members
- [Business benefits of reducing food waste](https://co-nxt.com/blog/business-benefits-of-reducing-food-waste/) - Last month, a report released by the Champions 12.3 coalition titled The Business Case for Reducing Food Waste outlined the severity of the global food waste crisis and the urgent need for change across companies, cities and countries. The report analyzed over 1,000 companies and found a median return on investment of 14:1. Regardless of where your business fits
- [Malaria: Mosquitos face off with ag chem experts](https://co-nxt.com/blog/malaria-mosquitos-face-off-with-agrochemical-experts/) - How we experience food changes in the summer. From picnics and county fairs to ballgames and backyard barbeques, the state of the plate literally transforms from ceramic to paper as we relish time eating outdoors. Enduring a few nuisance ants and mosquitos is a small price to pay to soak in warm days and soft
- [5 ingredients you never imagined eating as a kid, thanks to food technology innovation](https://co-nxt.com/blog/5-ingredients-you-never-imagined-eating-as-a-kid-thanks-to-food-technology-innovation/) - Most kids thought it was cool back in the day when chicken nuggets took dinosaur shapes and spaghetti-formed Xs and Os. Though eight-year old consumers didn’t know it, these innovations were thanks to food technology. Wondering what’s up-and-coming for the next generation of kiddos? Turns out, it may be a little more creative than shapes.
- [CRISPR technology will change the food industry forever](https://co-nxt.com/blog/crispr-technology-will-change-the-food-industry-forever/) - New, innovative technologies are introduced in the world of food seemingly every day. But very few have the potential to fundamentally change the entire industry. CRISPR is one of those game-changers. But there’s still a lot of uncertainty surrounding this groundbreaking technology. Read on to discover the answers to some of the most important questions
- [Why beneficial microbes mean big things for food and agriculture](https://co-nxt.com/blog/why-beneficial-microbes-mean-big-things-for-food-and-agriculture/) - Since humans planted the first seeds and tamed the first beast, agriculture has been about harnessing the benefits of sunlight, rain, dirt, fertilizer and animals—all things you can see, touch, feel and sense. Fields and barns were our proving grounds. And generations reaped bountiful harvests, each age outdoing the one before to improve production of
- [How biodiesel is made: The soybeans' journey from food to fuel](https://co-nxt.com/blog/how-biodiesel-is-made-the-soybeans-journey-from-food-to-fuel/) - Biofuels are steadily becoming more prevalent as a means of energy. Recently, states like Minnesota, Illinois and New York have passed legislation to encourage their use. And the food and agriculture industries are right at the epicenter of this growing trend. Corn was used to produce over 15 billion gallons of ethanol in the U.S.
- [5 companies changing the way we ag](https://co-nxt.com/blog/5-companies-changing-the-way-we-ag/) - Evolving consumer demand. Advanced science. New innovations. The future of agriculture is now. And the most successful businesses will be the ones on the forefront of the change. Dig into these five food and agriculture standout companies to discover how they’re ushering in a new way to ag. 1. EnviroKure If you’re in the poultry
- [4 sustainability trends helping to shape the future of agriculture](https://co-nxt.com/blog/4-sustainability-trends-helping-to-shape-the-future-of-agriculture/) - Sustainability. It’s not just the hottest buzzword in agriculture over the past few years. It’s changing the entire future of the industry. Read on to discover four key sustainability-driven trends that are creating opportunities—and perhaps some challenges—for agriculture as we know it. 1. Circular Economies A circular economy is an alternative economy that seeks to
- [The alternative protein trend: By the numbers](https://co-nxt.com/blog/the-alternative-protein-trend-by-the-numbers/) - When smart investors like Bill Gates start investing in a trend, you can be fairly certain that it has staying power. And when it comes to alternative protein, the numbers further support its lasting impact on food, agriculture and the world. Take a look at the charts and graphs below to get a visual sense
- [Infographic: The buzz on bees](https://co-nxt.com/blog/infographic-the-buzz-on-bees/) - Bees are the unsung heroes of the food supply chain, keeping us fed with almonds, blueberries, apples and many other fruits and vegetables. Though you might think of them as pests, there are plenty of reasons to appreciate these buzzing creatures.
- [The secret—and threatened—angels of food production](https://co-nxt.com/blog/the-secret-and-threatened-angels-of-food-production/) - 4 Things to Know About Honeybees and the American Food Supply. They dance when they find new food sources, they sting when they feel they’re in danger—and they help keep the human race nourished. Honeybees are hidden heroes in the food supply chain, working undercover to provide pollination to 70 staple crops that humans consume.
- [The 4 trends in ag you need to know for 2018](https://co-nxt.com/blog/the-4-trends-in-ag-you-need-to-know-for-2018/) - Technology and innovation are changing ag as we know it – but some of those changes might come as a surprise. In fact, in this high-tech time, find out why ancient grains and emotional connections with food are a priority for consumers. CRISPR and Gene Editing The issue: A game changing technology for the food
- [Top 5 food trends for 2018](https://co-nxt.com/blog/top-5-food-trends-for-2018/) - Consumer trends, new technology and legislation are all factors affecting how food is produced, marketed and enjoyed. Staying ahead of these trends is vital to keeping your brand relevant in an ever-changing marketplace. Here’s our shortlist of what to watch in 2018. Food Labels The issue: There is chatter on this topic right now, pending
- [The birth of the uber-label](https://co-nxt.com/blog/the-birth-of-the-uber-label/) - More and more consumers are demanding transparency from food producers. 63 percent of US adults believe food/beverage label information is either very or extremely important. But what is it that they want to know? We partnered with Menu Matters to conduct a nationwide survey asking exactly that. The answer, in short, is everything. So if
- [We've got new owners](https://co-nxt.com/blog/weve-got-new-owners/) - To celebrate more than 25 years serving and connecting businesses across food and agricultural industries, the partners of our strategic marketing and communications agency, Chairman Lyle Orwig, CEO Mark Gale and President Marcy Tessmann, have assured our future by finding new owners that care most about our brand–us! Through an employee stock ownership plan (ESOP),
- [The power of people—Employee owned](https://co-nxt.com/blog/the-power-of-people-employee-owned/) - At C|O we’ve stood for people, passion and food for more than 25 years. Every day we consider it a privilege to build, connect and protect brands and to develop and drive business forward for those who grow, produce, process, distribute, market, serve and eat food. And now it gives us great pride to announce
- [Soil health is the new sustainability: Why companies should care about soil](https://co-nxt.com/blog/soil-health-is-the-new-sustainability-why-companies-should-care-about-soil/) - There’s a new frontier in sustainability catching the attention of companies across the food system: soil health. But what does a little “dirt” have to do with food giants like McDonald’s? The answer: a lot. We all know consumers are hungry to know more about their food. According to General Mills executive Jerry Lynch, today
- [5 things to Google today from Farm Progress](https://co-nxt.com/blog/5-things-to-google-today-from-farm-progress/) - Farm Progress Show 2018 started off with a bang on Tuesday–literally. Thunderstorms rolled through Boone, Iowa, causing the show to close for the afternoon around 12:15 p.m. But with two full days left of new technology, innovation and of course, mud, there was still plenty to see at this year’s show. If you didn’t make
- [What is America saying about food safety?](https://co-nxt.com/blog/infographic-what-is-america-saying-about-food-safety/) - Get a by-the-numbers snapshot of consumer perceptions about the integrity of what they eat. Bonus Infographic: Download this shareable & printable infographic PDF.
- [Food safety in America—Time to bolster consumer confidence](https://co-nxt.com/blog/food-safety-in-america-time-to-bolster-consumer-confidence/) - In a national survey of 500 consumers from across the country, food and ag marketing agency Charleston|Orwig found that Americans believe the safest food can be found in one place—at home. More than 77% of consumers say that cooking a meal in their own kitchens is the best way to ensure it is safe to
- [Predictions vs. reality: Which of our 2018 forecasted trends came true?](https://co-nxt.com/blog/predictions-vs-reality-which-of-our-2018-forecasted-trends-came-true/) - This time of year, everybody out there has predictions for what’s going to be big in the coming year. But no one ever circles back and checks themselves to see if their predictions were accurate. Until now. We made some bold predictions at the beginning of 2018—here’s how they fared. Our prediction: Pending legislation on
- [3 critical trends to watch in 2019—The future of food and ag](https://co-nxt.com/blog/3-critical-trends-to-watch-in-2019-the-future-of-food-and-ag/) - While we can’t claim to have a crystal ball to see the future, the team here at C|O works hard to stay in the thick of forces shaping ag and food markets and thus the part where we and most readers fit—marketing and communications. Here are three powerful trends worth keeping a close eye on
- [5 useful insights about functional foods](https://co-nxt.com/blog/5-useful-insights-about-functional-foods/) - Functional foods are all the rage. That much everyone knows. It’s time to dive deeper into what “all the rage” might mean for you and your business. But first, a definition: The Mayo Clinic defines functional foods as “foods that have a potentially positive effect on health beyond basic nutrition.” It lists oatmeal as one
- [Marijuana, hemp and CBD—Sparking excitement and debate in ag and food](https://co-nxt.com/blog/marijuana-hemp-and-cbd-sparking-excitement-and-debate-in-ag-and-food/) - CBD versus THC, confusion abounds Marijuana and hemp are subspecies of the cannabis plant and are similar in many ways. But their chemical properties put them into very different legal and product realms. Each is becoming a big industry in its own right, with medical uses and retail food, beauty and supplement sales penetrating even the
- [Clean label to brands to lab-grown dairy: most-read articles of 2019](https://co-nxt.com/blog/clean-label-to-brands-to-lab-grown-dairy-most-read-articles-of-2019/) - What’s new easily led the list of hottest topics in our “State of the Plate” newsletter this past year. And that makes perfect sense when you consider the pace of change in ag and food has never been faster. Here are the high points of our four top-read articles for the year with a few
- [Lyle’s Learnings: What every ag and food communicator should know](https://co-nxt.com/blog/2021-predictions/) - How do you sum up a four-decades-long communications career? We caught up with our recently retired founder Lyle E. Orwig, to capture learnings from a fruitful career that took him from the farm fields of Illinois to the most influential circles within food and agriculture. Here are the top 12 takeaways from Lyle’s distinguished career:
- [Is your website taking a bite out of your profits?](https://co-nxt.com/blog/is-your-website-taking-a-bite-out-of-your-profits/) - Five ways to think fresh for a tech savvy 2016. Let’s start by asking how you’re reading this? Welcome to 2016 where mobile is king. Google reports that last year, for the first time, mobile search queries overtook desktop searches. That means more people are using Google—and your website—from their mobile device rather than a

## Pages

- [Home](https://co-nxt.com/) - Full service. Full hearts. For the love of food. From the seed in the ground to the steak on the plate, we help brands who are as passionate as we are about the future of food and ag. Discover what’s nxt.Featured Work.Arm & HammerMartin Defatte2025-11-20T13:20:43-06:00 Arm & Hammer Agriculture IFFMartin Defatte2025-08-05T15:49:30-05:00 IFF Agriculture PapillonSarah Crain2025-08-05T10:48:43-05:00
- [Our Team](https://co-nxt.com/about/the-team/) - OUR TEAM.Johnny Abbate Director of Digital Services Michael Bleach Associate Creative Director Suzanne Brown Senior Art Director Anna Grace Brown Senior Account Executive Sarah Crain Associate Creative Director Marty Defatte Senior Developer / AI Engineer Meghan Ebbe Digital Strategist Amy Groeschel Director of Operations Jennifer Guilette HR Manager Katy Panozzo Billing Coordinator Kelsey Kirwan Workflow
- [Clients](https://co-nxt.com/about/our-clients/) - FOOD SYSTEM FRIENDS.we believe in brands who lead with purpose.From field to fork and soup to nuts, if you need it to help your brand move forward, we’ve done it and can do it for you. And because the world is changing at record pace, we’re already in the test kitchen figuring out the next
- [Contact Us](https://co-nxt.com/contact-us/) - So what’sNXT?Want to learn more about what we do? Ready to get started on a winning future together?Whatever the reason, if you’d like to continue the conversation, just fill out the brief form and we’ll get back to you with all the right answers. Our roots are here, even if our team is everywhere.515 West
- [Industry Research](https://co-nxt.com/industry-research/) - Survey Saysawareness & analysis of our food system.Commissioned StudiesWe always have our finger on the pulse of the food trends that are shaping the industry. But we don’t just Google the research somebody else has done (we do that too). We do our own through commissioned studies that answer our—and our clients’—specific and most timely
- [Our Culture](https://co-nxt.com/about/our-culture/) - LIKE WE OWN THE PLACE.A culture of ownership.As part of the Charleston Orwig Collective, we’re 100% employee-owned. Along with our sibling agency, Jigsaw, we all share the opportunity to make this a great place and to do great things. And we do that by always looking out for each other, our clients and for the
- [Brand Camp](https://co-nxt.com/insights/brand-camp/) - dare to discover GREATNESS AND GLORY.dare to discover GREATNESS AND GLORY.dare to discover GREATNESS AND GLORY.Your brand is not to be taken lightly. It represents who you are and why you exist. It is the promise you make to your audiences for what you will deliver, how you will behave and, most importantly, how you will
- [Brand Launch](https://co-nxt.com/insights/crisis-toolbox/brand-launch/) - “I’M WITH THE BAND”The art and craft of launching a new brand in any environment. Toolbox “Seriously, is this any time to even be thinking about launching a brand?” We’ll answer that legitimate question with one of our own: What better way to show hope and optimism in uncertain times than by introducing a new food or
- [Crisis Communication](https://co-nxt.com/insights/crisis-toolbox/crisis-communication/) - What can you say.Crisis communications during COVID-19. Toolbox In unprecedented times like these, we can all find ourselves at a loss for words. And if you’re a marketer within the food system, it’s difficult to know what you can and can’t say—or more importantly, what you should and shouldn’t say. To help guide you through, here’s a
- [CSR Success](https://co-nxt.com/insights/crisis-toolbox/csr-success/) - Corporate + Social Responsibility = Trust.A business cornerstone—now more than ever. Toolbox Consumers everywhere are experiencing trust issues as economies start to reopen. No one knows exactly who to believe. Businesses that survive this economic and public health firestorm and then go on to thrive will be the ones that make the public comfortable being customers again.
- [Digital Marketing Best Practices](https://co-nxt.com/insights/crisis-toolbox/digital-marketing-best-practices/) - Digital marketingbest practices for a quarantined society. Toolbox We already lived in a digital-first world. Now with quarantining, social distancing, self-isolating and shelter-in-placing, we’re operating in an almost exclusively digital society. As companies, industries and entire communities transition to remote life, the takeaway for businesses in the food and ag space is clear: optimizing your website and
- [New Marketing Ideas](https://co-nxt.com/insights/crisis-toolbox/new-marketing-ideas/) - successful new marketing ideasFOR BUILDING BRANDS. Toolbox The best way to stay connected with your audiences in this uncharted era isn’t through product promotion and traditional marketing—it’s through lending a helping hand. The most successful companies during this time are shifting to new marketing strategies that include initiatives and offers that help their audiences cope. Follow these
- [Online Communities](https://co-nxt.com/insights/crisis-toolbox/building-web-community/) - Through thickand thicker.Building an online community in tough times. Toolbox Social distancing. The phrase itself sounds detrimental to any hope of building or nurturing a community with shared interests. But it doesn’t have to be that way. Whether you want followers to be trading recipe ideas for a just-launched flavor or stopping by for a visit at
- [ESOP Support](https://co-nxt.com/esop-support/) - Don’t just be an ESOP. Own it.We love being an ESOP. And not just for ourselves. The entire concept of employee ownership gets us all fired up. Which is why we offer expertise and services specifically focused at helping other employee-owned companies build brands, enhance culture and powerfully communicate to internal and external audiences.Own Your Brand.Ever wish
- [Reputation Management Tips](https://co-nxt.com/insights/crisis-toolbox/reputation/) - reputation management tipsFOR YOUR GROWING BRAND. Toolbox A tornado or hurricane will probably not level your facilities. You may never encounter a product recall or a lawsuit that threatens your operations. Despite what we often see in the news, most employees, managers and owners act responsibly and will never operate in ways that truly harm your brand
- [Monthly Poll](https://co-nxt.com/monthly-poll/) - Monthly PollCast your vote on this month’s marketing topic and see what your peers are thinking — your opinion matters! What is the main challenge your brand is facing today?No one knows who we areLook and messaging is outdatedDoesn’t accurately represent the organizationDoesn’t resonate with my audience(s)Doesn’t differentiate from competitorsOtherVote View Past Poll Results
- [About](https://co-nxt.com/about/) - Farm kids. Foodies.And Food Connectors.We don’t just work in food and ag.It’s our home—many of us since the day we were born. Some of us live on farms. Some of us live in the kitchen. And others simply live to eat. But what connects us all is that we are passionate about connecting the industries,
- [Poll Results](https://co-nxt.com/monthly-poll/poll-results/) - Poll ResultsExplore past polls and discover insights into the trends and opinions shaping the marketing industry. This poll is no longer accepting votesHas your organization or any of your competitors faced a significant crisis in the past year?YesNoVote This poll is no longer accepting votesAre you recommending Twitter X more or less than before the
- [Holiday 2023](https://co-nxt.com/holiday-2023/) - Having an E.P.I.C. holiday is all about being grateful for the things we have and giving what we can to those who need it most. Read the stories about how C.O.nxt and Jigsaw employee-owners have been participating in our communities and, if your heart is filled with inspiration, follow the links to join in on
- [Social Media Audit](https://co-nxt.com/insights/crisis-toolbox/social-media-audit/) - It’s, like,more than just likes.Assessing social media marketing platforms. Toolbox If having a robust social media marketing plan mattered before, it’s downright essential now. Provided it’s just that—a plan that springs from thoughtfully considered business and marketing strategies. This crisis is no time for a “just do something” or “everything, everywhere” approach. What a global food manufacturer
- [Shifting Sales Strategies](https://co-nxt.com/insights/crisis-toolbox/shifting-sales-strategies/) - SELL, YES.Timeless and timely tips for selling during the crisis. Toolbox Challenging times are forcing all of us to refresh our approaches to selling strategies and techniques. Can a virtual sales meeting come close to inspiring and motivating like an in-person gathering? Does it make sense to launch a new product when many foodservice operations have limited
- [Successful Online Events](https://co-nxt.com/insights/crisis-toolbox/successful-online-events/) - 5 stepsfor successfully pivoting to online events and meetings. Toolbox The new normal. A place where conferences, trade shows and meetings are no longer held in exposition centers, hotels or board rooms, but in home offices or at makeshift work stations. With the environment now virtual, it becomes even more critical that the experience connect with and
- [Virtual Presenting](https://co-nxt.com/insights/crisis-toolbox/virtual-presenting/) - Virtual Realities.Leading online meetings, large and small. Toolbox Like others within the food system (and elsewhere), you’ve probably already accepted the fact that your work life has become one online meeting after another. But how ready are you for those critical moments when your role shifts from participant to presenter? Here are some basics to keep in
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## Award Entries

- [NAMA 2026 - Sensehub Dairy Youngstock](https://co-nxt.com/award-entry/nama-2026-sensehub-dairy-youngstock/) - C.O.nxt • Best of NAMA 2026 submission • Category 1 Campaign Digital Elements SENSEHUB® DAIRY YOUNGSTOCK Campaign Digital Elements Meta Dark Ads Mobile Text Blast Advertising Snapchat Programmatic Display Email 01. Meta Dark AdsSorry, your browser doesn't support embedded videos.Post Caption: Prioritize calf care with SenseHub® Dairy Youngstock, the only technology that can establish long-term
- [NAMA 2026 - Merck Estrumate](https://co-nxt.com/award-entry/nama-2026-merck-estrumate/) - C.O.nxt • Best of NAMA 2026 submission • Category 1 Campaign Digital Elements ESTRUMATE Campaign Digital Elements Snapchat Animation Social Animation Mobile Market Text Blast Advertising Email Programmatic Display 01. SnapchatSorry, your browser doesn't support embedded videos.02. SocialSorry, your browser doesn't support embedded videos.03. Mobile Market Text Blast AdvertisingESTRUMATE® (cloprostenol injection) is back in stock,
- [NAMA 2026 - IFF](https://co-nxt.com/award-entry/nama-2026-iff/) - C.O.nxt • Best of NAMA 2026 submission • Category 51 Campaign digital elements Illinois Farm Families & The Chicago Wolves Campaign Digital Elements Social Media Jersey Giveaway In-Arena Graphics 01. Social Media Jersey Giveaway20k+ reach, 11k+ reach and 191 interactions 02. In-Arena Graphics Sorry, your browser doesn't support embedded videos. Sorry, your browser doesn't support
- [NAMA 2026 - Carlton Farms](https://co-nxt.com/award-entry/nama-2026-carlton-farms/) - C.O.nxt • Best of NAMA 2026 submission • Category 51 Campaign Digital Elements CARLTON FARMS Campaign Digital Elements Videos Social Media Influencer Partnerships 01. VideosSorry, your browser doesn't support embedded videos.Sorry, your browser doesn't support embedded videos.Sorry, your browser doesn't support embedded videos.Results Worth SavoringA premium launch that blended credibility, visibility and engagement, turning awareness
- [NAMA 2026 - Country Natural Beef](https://co-nxt.com/award-entry/nama-2026-country-natural-beef/) - C.O.nxt • Best of NAMA 2026 submission • Category 51 Campaign Digital Elements COUNTRY NATURAL BEEF Campaign Digital Elements Social Media Influencer Partnerships Landing Page 01. Social Media220k+ reach and 5.7k clicks through paid social 02. Influencer Partnerships View this post on Instagram A post shared by Christy Gurin (@feastingnotfasting) View this post on Instagram
- [NAMA 2026 - DLS Dairyland Seed](https://co-nxt.com/award-entry/nama-2026-dls-dairyland-seed/) - C.O.nxt • Best of NAMA 2026 submission • Category 1 Campaign digital elementsDairyland Seed Campaign Digital Elements Snapchat Animation Social Animation Mobile Market Text Blast Advertising Email Native Ad Advertising 01. SnapchatSorry, your browser doesn't support embedded videos.02. SocialSorry, your browser doesn't support embedded videos.03. Mobile Market Text Blast AdvertisingMilk market have you wanting more?
- [NAMA 2026 - McNess FeedARMOR](https://co-nxt.com/award-entry/nama-2026-mcness-feedarmor/) - C.O.nxt • Best of NAMA 2026 submission • Category 4 Campaign digital elementsFeedARMOR Campaign Digital Elements Digital Advertising Pre-roll Video Email 01. Digital AdvertisingOur Programmatic Advertising campaign implemented a multi-dimensional, cross-category strategy spanning the six-week timeframe of pre-, at- and post-show — leveraging a full suite of ad sizes and formats to maximize reach and
- [NAMA2025-Entry13-Papillon_PDC-Launch](https://co-nxt.com/award-entry/nama2025-entry13-papillon_pdc-launch/) - C.O.nxt ❧ Best of NAMA 2025 submission ❧ Category 50 Papillon DigesTTive Checkup Campaign LaunchBecause a tailored service deserves a sharp look. The ask: To promote Papillon’s on-farm services (PDC’s and pathogen sampling) as a no-brainer step to increased efficiency. The result: A two-day video and photo shoot, both on farm and in the lab, alongside
- [NAMA2024_IFF_Influencer_Campaign](https://co-nxt.com/award-entry/nama2024_iff_influencer_campaign/) - C.O.nxt ❧ Best of NAMA 2024 Submission ❧ Category 59 Illinois Farm Families Influencer CampaignIllinois Farm Families’ (IFF) is a coalition comprised of representation from the Illinois Beef Association, IL Corn, Illinois Farm Bureau, Illinois Pork Producers, Illinois Soybean Association, and Midwest Dairy. IFF’s mission is to work together to create confidence in Illinois farming
- [NAMA2023_Entry58_IFF-LoveFridge_SocialMedia](https://co-nxt.com/award-entry/nama2023_entry58_iff-lovefridge_socialmedia/) - C.O.nxt ❧ Best of NAMA 2023 submission ❧ Category 58 Illinois Farm Families Love Fridge Chicago Project Social Media CampaignIllinois Farm Families' (IFF) is a coalition comprised of representation from Illinois Farm Bureau, Illinois Beef Association, Illinois Soybean Association, Illinois Corn Marketing Board, Midwest Dairy, and Illinois Pork Producers Association. IFF's mission is to work
- [NAMA2023_Entry11_IFF-FarmPopupCampaign](https://co-nxt.com/award-entry/nama2023_entry11_iff-farmpopupcampaign/) - C.O.nxt ❧ Best of NAMA 2023 submission ❧ Category 53 Illinois Farm Families Farm Pop Up Event Taste of RandolphIllinois Farm Families (IFF) is a coalition comprised of representation from Illinois Farm Bureau, Illinois Beef Association, Illinois Soybean Association, Illinois Corn Marketing Board, Midwest Dairy, and Illinois Pork Producers Association. IFF’s mission is to work
- [NAMA2023_Entry18_IFF-SocialMedia](https://co-nxt.com/award-entry/nama2023_entry18_iff-socialmedia/) - C.O.nxt ❧ Best of NAMA 2023 submission ❧ Category 49 Illinois Farm Families Social Media Illinois Farm Families (IFF) is a coalition comprised of representatives from Illinois Farm Bureau, Illinois Beef Association, Illinois Soybean Association, Illinois Corn Marketing Board, Midwest Dairy, and Illinois Pork Producers Association. IFF's mission is to work together to create confidence
- [NAMA2025_Entry5_IFF-SquareRoots](https://co-nxt.com/award-entry/nama2025_entry5_iff-squareroots/) - C.O.nxt ❧ Best of NAMA 2025 submission ❧ Category 51 Illinois Farm Families At Square Roots FestivalIllinois Farm Families (IFF) is a coalition comprised of representation from the Illinois Farm Bureau, Illinois Beef Association, Illinois Soybean Association, Illinois Corn Marketing Board, Midwest Dairy and Illinois Pork Producers Association. IFF's mission is to work together to create
- [NAMA2025_Entry4_MerckAnimalHealth_MPowerCampaign](https://co-nxt.com/award-entry/nama2025_entry4_merckanimalhealth_mpowercampaign/) - C.O.nxt ❧ Best of NAMA 2025 submission ❧ Category 3 M-Power Dairy CampaignIn the cattle industry, Merck Animal Health (MAH) historically has had a stronger presence in the beef market compared to the dairy market. With the acquisition of Allflex Identification and SenseHub Dairy herd monitoring (formerly known as SCR Dairy), the MAH dairy portfolio
- [NAMA2025_Entry2_DairylandSeed_Ad-AssetProduction2024](https://co-nxt.com/award-entry/nama2025_entry2_dairylandseed_ad-assetproduction2024/) - C.O.nxt ❧ Best of NAMA 2025 submission ❧ Category 2 The Dairyland Seed Difference CampaignDairyland Seed was ready to move past the "Show Me the Yield" campaign that had been successfully showcasing its product performance for three years. The challenge became sharing how Dairyland Seed has been able to sustain success as a seed distributor
- [NAMA2025_Entry15_AgroFresh_BrandActivationCampaign](https://co-nxt.com/award-entry/nama2025_entry15_agrofresh_brandactivationcampaign/) - C.O.nxt ❧ Best of NAMA 2025 submission ❧ Category 3 AgroFresh Brand Activation CampaignAgroFresh™ is a global leader in pre- and post-harvest freshness solutions, dedicated to enhancing the quality and extending the shelf-life of fresh produce while reducing food loss and waste. Targeting growers, packers, and distributors in the fresh produce industry, AgroFresh launched a
- [NAMA2025_Entry12_Papillon_New-Product-Intro](https://co-nxt.com/award-entry/nama2025_entry12_papillon_new-product-intro/) - C.O.nxt ❧ Best of NAMA 2025 submission ❧ Category 4 Papillon Excelene Launch CampaignPutting every blend under one brand.This new brand was born from the ask to distill Papillon’s many amino acid blend offerings into a cohesive portfolio approach that fits seamlessly alongside its other products. Meet Excelene amino acids. As a portfolio built on
- [NAMA2025_Entry11_FurstMcNess_LegacyBeefLaunch](https://co-nxt.com/award-entry/nama2025_entry11_furstmcness_legacybeeflaunch/) - C.O.nxt ❧ Best of NAMA 2025 submission ❧ Category 4 Furst-McNess Legacy Forward Beef LaunchThe multi-pronged approach to the launch of Legacy Forward Beef at NCBA 2024 in Orlando was extremely successful, advertising ran across social and programmatic channels, surpassing benchmarks for engagement. Following NCBA, we hosted a follow-up webinar targeting 197 key customers, prospects
- [NAMA2023_Entry7_AHAFP_TheDish](https://co-nxt.com/award-entry/nama2023_entry7_ahafp_thedish/) - C.O.nxt ❧ Best of NAMA 2023 submission ❧ Category 46 Arm & Hammer Animal and Food Production The Dish ArticleThe FDA recently finalized its guidance for industry (GFI) #263, a directive that recommends sponsors of "medically important" antimicrobial drugs that are currently approved with over-the-counter (OTC) marketing status voluntarily revise the conditions of use of
- [NAMA2023_Entry6_AHAFP_CreativeExtensions](https://co-nxt.com/award-entry/nama2023_entry6_ahafp_creativeextensions/) - C.O.nxt ❧ Best of NAMA 2023 submission ❧ Category 3 Arm & Hammer Animal and Food Production The Power of &Arm & Hammer Animal and Food Production is uniquely positioned to provide products and technologies for both the animal production (live side) and food production (post-harvest) sides of animal agriculture. Communicating this connection in a
- [NAMA2023_Entry49_ISA_CarbonSense_SocialMedia](https://co-nxt.com/award-entry/nama2023_entry49_isa_carbonsense_socialmedia/) - C.O.nxt ❧ Best of NAMA 2023 submission ❧ Category 49 Illinois Soybean Association – CarbonSense Social Media CampaignWith the carbon market landscape still in its infancy, information is vast and ever-changing. This can be daunting and a potential deterrent to entry. Approaching this subject with short, easy-to-understand social posts, we seek to break down that
- [NAMA2023_Entry3_AHAFP_FoodChainChats](https://co-nxt.com/award-entry/nama2023_entry3_ahafp_foodchainchats/) - C.O.nxt ❧ Best of NAMA 2023 submission ❧ Category 47 Arm & Hammer Animal and Food Production Food Chain Chats PodcastFood Chain Chats was launched in December 2020 with the goal of becoming an easily digestible resource for animal productivity and food safety topics across the dairy, livestock and poultry industries. Dr. Frank Mitloehner of
- [NAMA2023_Entry2_AHAFP-RegionalProductLaunch](https://co-nxt.com/award-entry/nama2023_entry2_ahafp-regionalproductlaunch/) - C.O.nxt ❧ Best of NAMA 2023 submission ❧ Category 4 ARM & HAMMER Regional Product LaunchIn 2022, ARM & HAMMER™ extended their product portfolio of Bacillus-based probiotics to the Japan dairy, poultry and livestock sectors. Partnering with in-country distributors, we developed an integrated campaign to bring the technology to the Japan market. Introducing a U.S.-based
- [NAMA2023_Entry17_Allflex_2022WDE_Experience](https://co-nxt.com/award-entry/nama2023_entry17_allflex_2022wde_experience/) - C.O.nxt ❧ Best of NAMA 2023 submission ❧ Category 23 Allflex World Dairy Expo ExperienceCAMPAIGN OVERVIEW2022 World Dairy Expo Booth Experience A Virtual Farm Tour Like You Haven't Seen Before "This was one of the best Virtual Farm Tours I've ever attended." Test your dairy knowledge with MOOrdle – A dairy lingo game! More than
- [NAMA_Entry21_IVCC-Social_Category58](https://co-nxt.com/award-entry/nama_entry21_ivcc-social_category58/) - C.O.nxt /// Best of NAMA 2021 submission – Category 58 The Journey To ZERO by 40Campaign OverviewWorking towards a deadline 19 years away is daunting. And the prospect of eradicating a disease that claims nearly 445,000 lives every year is overwhelming. But agricultural chemical companies have the opportunity to make a real, tangible difference. BASF,
- [NAMA2022_Entry47_SCiO_MultiMedia_Campaign](https://co-nxt.com/award-entry/nama2022_entry47_scio_multimedia_campaign/) - C.O.nxt ❧ Best of NAMA 2022 submission ❧ Category 1 SCIO Multimedia CampaignCampaign OverviewIsraeli-based data and analysis company SCiO by Consumer Physics wanted to enter the US dairy market with its on-farm, lab-grade dry matter analysis tool, SCiO Cup. Virtually unknown in the marketplace, the organization needed to establish a brand presence in the US while simultaneously working towards aggressive annual sales
- [NAMA_Entry28_Zoetis_Category52](https://co-nxt.com/award-entry/nama_entry28_zoetis_category52/) - C.O.nxt /// Best of NAMA 2021 submission – Category 52 INHERIT Select Eblast CampaignCampaign OverviewZoetis—the largest global animal health company—launched an innovative, multi-breed genomic test in April 2020. While a large launch event was planned, COVID-19 necessitated a revision of the launch plan including strategies and tactics to drive brand awareness with commercial cow-calf producers.
- [NAMA_Entry20_ISA-AMP-Campaign_Category52](https://co-nxt.com/award-entry/nama_entry20_isa-amp-campaign_category52/) - C.O.nxt /// Best of NAMA 2021 submission – Category 52 Illinois Soybean Association’s AMP Summer Webinar SeriesCampaign OverviewIn a time of economic downturn and uncertainty around every corner, soybean producers are hungrier than ever for support and information, that “edge” that will help them keep their businesses profitable and able to endure. The Illinois Soybean
- [NAMA_Entry2_AH-Blog_Category47](https://co-nxt.com/award-entry/nama_entry2_ah-blog_category47/) - C.O.nxt /// Best of NAMA 2021 submission – Category 47 The Dish BlogCampaign OverviewAs the Arm & Hammer Animal and Food Production business continued to expand and diversify, a need arose for delivering customers and prospects timely, valuable technical and management information in an easily accessible location. The development of ARM & HAMMER’s blog, The
- [NAMA_Entry16_ISA-Social_Category49](https://co-nxt.com/award-entry/nama_entry16_isa-social_category49/) - C.O.nxt /// Best of NAMA 2021 submission – Category 49 ILSoyAdvisor SocialCampaign OverviewILSoyAdvisor joined twitter in April 2016 and at the beginning of FY20 had 1,670 followers. With 43,000 soybean farmers in Illinois we are reaching just a fraction of our potential audience of growers, CCAs and industry stakeholders. The challenge is to expand to
- [NAMA_Entry15_ISA-Blog_Category47](https://co-nxt.com/award-entry/nama_entry15_isa-blog_category47/) - C.O.nxt /// Best of NAMA 2021 submission – Category 47 ILSoyAdvisor BlogCampaign OverviewBy sharing actionable production strategies rooted in management and innovation our goal is to provide information that will help growers enhance soybean yields and profitability. We anticipate our audiences will visit the blog, read the content, and feel inspired to try new practices,
- [ARC2022_ISA_SoybeanSummit-Campaign](https://co-nxt.com/award-entry/arc2022_isa_soybeansummit-campaign/) - C.O.nxt ❧ 2022 Golden ARC Award submission ❧ Category 2 Soybean Summit: Home EditionCampaign OverviewThe Soybean Summit is the leading event for farmers, CCAs and other soybean industry stakeholders to learn the latest soybean agronomic and agribusiness management information. The challenge for the 2021 event was to figure out how we could successfully host the
- [NAMA2022_Entry40_ISA_ILSoyAdv_DigitalCampaign](https://co-nxt.com/award-entry/nama2022_entry40_isa_ilsoyadv_digitalcampaign/) - C.O.nxt ❧ Best of NAMA 2022 submission ❧ Category 45 ILSoyAdvisor Digital CampaignCampaign OverviewSoybean growers are constantly being challenged to increase yields and remain profitable, and they are hungry for reliable, expert and unbiased information. ILSoyAdvisor has all the resources and tools to help growers exceed those goals, but visibility of the resources it provides
- [NAMA2022_Entry41_ISA_SoybeanSummit-Campaign](https://co-nxt.com/award-entry/nama2022_entry41_isa_soybeansummit-campaign/) - C.O.nxt ❧ Best of NAMA 2022 submission ❧ Category 38 Soybean Summit: Home EditionCampaign OverviewThe Soybean Summit is the leading event for farmers, CCAs and other soybean industry stakeholders to learn the latest soybean agronomic and agribusiness management information. The challenge for the 2021 event was to figure out how we could successfully host the
- [NAMA2022_Entry7_AHAFP_MarketingAutomation_52](https://co-nxt.com/award-entry/nama2022_entry7_ahafp_marketingautomation_52/) - C.O.nxt ❧ Best of NAMA 2022 submission ❧ Category 52 Arm & Hammer Animal and Food Production: Marketing Automation CampaignCampaign OverviewWhen meeting with dairy producers and influencers to explore the CERTILLUS product, the ARM & HAMMER team had found success by looking for a few tell-tale signs related to herd health or productivity that most
- [NAMA2022_Entry39_ISA_AMPVideoSeries](https://co-nxt.com/award-entry/nama2022_entry39_isa_ampvideoseries/) - C.O.nxt ❧ Best of NAMA 2022 submission ❧ Category 44 AMP Video Series: Stay Strong. Live Long. Campaign OverviewFinancial viability and sustainability are crucial to the generational evolution of Illinois family farms. Recognizing this importance, the Illinois Soybean Association (ISA) sought to AMP up soybean producers’ focus on farm profitability, business management, and succession planning using the resources of its Agribusiness Management Program (AMP). To
- [NAMA2022_Entry31_Elanco_NupluraPH_Launch_52](https://co-nxt.com/award-entry/nama2022_entry31_elanco_nupluraph_launch_52/) - C.O.nxt ❧ Best of NAMA 2022 submission ❧ Category 52 NUPLURA PH+ Launch CampaignCampaign OverviewAs Elanco Animal Health prepared to launch NUPLURA PH+, a new combination vaccine to help prevent the most pervasive respiratory diseases in beef and dairy cattle, rallying the allies was a critical step to success. The development of this email campaign
- [NAMA2022_Entry1_AHAFP_SocialMedia](https://co-nxt.com/award-entry/nama2022_entry1_ahafp_socialmedia/) - C.O.nxt ❧ Best of NAMA 2022 submission ❧ Category 48 Arm & Hammer Animal and Food Production Social Media CampaignCampaign OverviewA revised social strategy and corresponding KPIs were established and executed upon this year to help ensure the brand’s social platforms remain in step with the business goals of the organization. Social channels are intended to continue to communicate with ARM
- [NAMA2022_Entry3_AHAFP-PodcastHub](https://co-nxt.com/award-entry/nama2022_entry3_ahafp-podcasthub/) - C.O.nxt ❧ Best of NAMA 2022 submission ❧ Category 52 A&H Podcast HubCampaign OverviewThe Food Chain Chats podcast is a hub of easily digestible information for animal health and food safety topics across the dairy, beef, swine and poultry industries. The featured conversations aim to position the organization as a go-to resource for thought leadership
- [NAMA2023_Entry49E_DairylandSeed_SocialMedia](https://co-nxt.com/award-entry/nama2023_entry49e_dairylandseed_socialmedia/) - C.O.nxt ❧ Best of NAMA 2023 submission ❧ Category 49E Dairyland Seed Social Media CampaignDairyland Seed has a rich history of unmatched customer service and pride they love sharing with customers. To share that story, Dairyland Seed leverages social media to provide an additional level of transparency to the values, character and inner workings of
- [NAMA2022_Entry20_DairylandSeed_SocialMedia](https://co-nxt.com/award-entry/nama2022_entry20_dairylandseed_socialmedia/) - C.O.nxt ❧ Best of NAMA 2022 submission ❧ Category 48 Dairyland Seed Social Media CampaignDairyland Seed has a rich history of unmatched customer service and pride they love sharing with customers. To share that story, Dairyland Seed leverage social media to provide an additional level of transparency to the values, character and inner workings of
- [NAMA2022_Entry23_DairylandSeed_DigitalAds](https://co-nxt.com/award-entry/nama2022_entry23_dairylandseed_digitalads/) - C.O.nxt ❧ Best of NAMA 2022 submission ❧ Category 45 – E Dairyland Seed Digital Ad CampaignShut Up and Yield. It’s not just a headline, it’s an attitude. So we developed an integrated, multi-channel campaign that’s short on words and big on performance data that speaks for itself. The Dairyland Seed digital ad campaign is
- [NAMA2022_Entry34_Amplisource_SocialMedia](https://co-nxt.com/award-entry/nama2022_entry34_amplisource_socialmedia/) - C.O.nxt ❧ Best of NAMA 2022 submission ❧ Category 48 AmpliSource Social Media CampaignAmpliSource social media played an important role in bringing our target audiences along for the ride during the brand transition from Graybill Processing to AmpliSource. All Graybill followers on Facebook and LinkedIn were moved over to the new channels, with goals to
- [NAMA2022_Entry44_Papillon_MultiMedia_Campaign](https://co-nxt.com/award-entry/nama2022_entry44_papillon_multimedia_campaign/) - C.O.nxt ❧ Best of NAMA 2022 submission ❧ Category 3 Papillon Premium Nutritional Products CampaignCampaign OverviewThe campaign has a heavy focus on featuring and establishing the brand—both Papillon as a company and each of the products as Papillon’s products. The campaign is cohesive and brings the products under one umbrella—something not previously achieved in creative materials which

## Careers

- [Account Supervisor](https://co-nxt.com/career/account-supervisor/) - You will manage and execute all aspects of client service. As a key link between the agency and our clients, your mission will be to understand your clients’ goals, anticipate their needs and help guide them toward strategic, sustainable market positioning and implementation.

## Case Studies

- [DLS - Digital Campaign Elements](https://co-nxt.com/case-study/dls-digital-campaign-elements/) - C.O.nxt Case Study: Dairyland Seed SHOW ME THE YIELDThe Challenge:Dairyland Seed has been around since 1907. As an established brand, they’re well-known in the industry and amongst farmers in their geography. The challenge is that they had become known for their unmatched service and support, but not necessarily for their seed performance. That all changed
- [Merck Animal Health - MPower Campaign](https://co-nxt.com/case-study/merck-animal-health-mpower-campaign/) - C.O.nxt Case Study: Merck Animal Health M-Power Dairy CampaignThe Challenge:If you ask a dairy farmer to try something new, you better come with receipts that prove its worth. So when Merck Animal Health introduced a completely revolutionary way to work—a first-of-its-kind full-solution approach to dairy—our challenge was not only to grab attention, but also to

## Industries

- [Sustainability](https://co-nxt.com/industry/sustainability/) - When it’s not just about what you do,but how.Establishing, maintaining and evolving sustainability practices and related messaging has become a crucial part of business success throughout the food chain. From farmers adopting new crop management practices to processors measuring and controlling resource consumption, the issue of sustainability has become all-encompassing—and more challenging. Knowing what to
- [ESOP Support](https://co-nxt.com/industry/esop-support/) - Don’t just be an ESOP.Own it.We love being an ESOP. And not just for ourselves. The entire concept of employee ownership gets us all fired up. Which is why we offer expertise and services specifically focused at helping other employee-owned companies build brands, enhance culture and powerfully communicate to internal and external audiences. Own your brand.Ever wish you
- [Agriculture](https://co-nxt.com/industry/agriculture/) - We are not just anAgriculture marketing agency.We are agriculture. Many of us are farmers and ranchers ourselves. And even those that aren’t have deep knowledge and love for the industry, with nearly 400 years of combined experience among us. So not only do we have the minds to help our clients reach beyond their goals,
- [Food & Beverage](https://co-nxt.com/industry/food-and-beverage/) - Food and beverage marketingwith a whole new flavor.For the Love of Food. That’s our north star. Our guiding principle. The ‘why’ behind what we do. We’re passionate about the power of food and what it means to our communities, our world and life itself. Which is why you won’t find a food and beverage marketing

## Landing Pages

- [Client Work Approval Form](https://co-nxt.com/welcome/client-work-approval-form/) - Client work approval. NameThis field is for validation purposes and should be left unchanged.Name*Email* Approval*Thank you for taking the time to review your work. Please check the following pieces to give approval to showcase the work we’ve done on your behalf. Case Study(ies) for Website Case Study(ies) for new business prospects YouTube Video Company logo
- [Gravity Forms Inventory](https://co-nxt.com/welcome/gravity-forms-inventory/) - Gravity Forms HubSpot Integration StatusForm Name: Covid Toolbox Articles FormForm ID: 1Status (Checked Directly): ActiveHubSpot Feed Name: Covid ToolboxHubSpot CRM Form Name: Gravity Forms - Crisis Toolbox Articles Form.61a939a248deaForm Name: Contact UsForm ID: 2Status (Checked Directly): ActiveHubSpot Feed Name: HubSpot Feed 1HubSpot CRM Form Name: Gravity Forms - COnxt Website - Contact Us Page.61a939a16999dForm Name:
- [nxtGiving](https://co-nxt.com/welcome/nxtgiving/) - Make a wish + spread some joy. Make a wish + spread some joy. Make a wish. Go ahead, any wish. Ask for world peace, an end to the pandemic, an Xbox Series X or whatever else you want for the holidays. We can’t promise it will come true, but your wish will truly make a
- [Holiday Heart 2021](https://co-nxt.com/welcome/holiday-heart-2021/) - Let’s put our heart into the Share your heartShare your heartGiving the gifts that matter, when they matter most. That’s what the holidays are all about. And this season, we’d like to share the experience with you. C.O.nxt is hosting a blood drive December 23 from 9 a.m.-2 p.m., and all are welcome to attend.
- [Farm kids. Foodies. And Food Connectors.](https://co-nxt.com/welcome/farm-kids-foodies-and-food-connectors/) - farm kids. foodies. AND FOOD CONNECTORS.farm kids. foodies. AND FOOD CONNECTORS. We don’t just work in food and ag.It’s in the very fabric of who we are. We also just happen to be world-class strategists, storytellers and artists. C.O.nxt is a 100% employee-owned communications agency full of curious and committed marketers coming together to create

## Media Kits

- [FeedARMOR](https://co-nxt.com/media-kit/feedarmor/)
- [Alcivia](https://co-nxt.com/media-kit/alcivia/)

## Podcasts

- [Episode 028: Greenfield Robotics](https://co-nxt.com/podcast/episode-028-greenfield-robotics/) - Finally! AI-powered robots we can welcome with open arms. Greenfield Robotics Head of Business Development Jared Brown joins us to share how their fleet of AI-based robots is advancing agriculture and helping lead the regenerative revolution by weeding rows, planting cover crops, adding nutrients and more—all without chemicals.
- [Episode 027: Crafting a Cannabis Cocktail Revolution](https://co-nxt.com/podcast/episode-027-crafting-a-cannabis-cocktail-revolution/) - The beverage aisle is getting a buzzworthy upgrade. In this episode of State of the Plate , we sit down with Matt Swanson, co-founder of Drinkin’Buds , the Midwest-based THC beverage brand that's quickly becoming a standout in the functional drinks space.
- [Episode 026: Where’s the Beef … Market?](https://co-nxt.com/podcast/episode-026-wheres-the-beef-market/) - From policy to weather phenomena to industry cycles, there are a lot of factors that impact the U.S. beef market. In this episode of the State of the Plate podcast, Rabobank Senior Analyst of Animal Protein Lance Zimmerman joins us to talk about the state of beef today and tomorrow and what that means for ranchers, restaurants, consumers and all throughout the food value chain.
- [Bonus Episode: Barons of Beef Tallow](https://co-nxt.com/podcast/bonus-episode-barons-of-beef-tallow/) - Two of our 2025 Trends Episode predictions come to life in one interview: the rise of beef tallow and the year of women in agriculture. In our latest State of the Plate podcast, we talk to a couple of “mompreneurs” riding the beef tallow wave with their own product line—Farm Wife Tallow. Hear how these
- [Episode 025: Formerly Twitter](https://co-nxt.com/podcast/episode-025-formerly-twitter/) - Is X on the decline? What’s the current word on TikTok? Do Threads and Bluesky have staying power? With so many uncertainties swirling around in the world of social media, we thought it would be a good time to sit down with our all-knowing social media director Kelli Calkins to bring answers to your most pressing questions.
- [Bonus Episode: Maeve Webster, Menu Matters](https://co-nxt.com/podcast/bonus-episode-maeve-webster-menu-matters/) - We all love to talk about the food trends that are happening. But do we ever take the time to think about why they are happening? Menu Matters President Maeve Webster does. Join this fascinating conversation with a veteran market researcher and expert predictologist (it’s a word don’t bother looking it up) about the human behaviors and mindsets that cause the emergence of hot food trends.
- [Episode 024: Food Trends… So Hot Right Now](https://co-nxt.com/podcast/episode-024-food-trends-so-hot-right-now/) - Everyone’s giving their picks for 2025 food predictions right now, but no one’s doing it like this. Listen in as Brandon and Rochelle give their picks for tastiest emerging food trends, then jump over to the special bonus episode where Menu Matters president and veteran market researcher Maeve Webster takes us even further behind the curtain with insights into the consumer behaviors driving flavor shifts.
- [Episode 012: The Ozempic® Factor](https://co-nxt.com/podcast/episode-12-the-ozempic-factor/) - In this episode we dig into the impact of Ozempic®-like drugs on the food market, interview an expert about a fascinating super-grain, cover off on the latest bird flu threat and dive into the gen-z hydration craze.
- [Episode 013: Earth Month Heroes](https://co-nxt.com/podcast/episode-13-earth-month-heroes/) - In this episode we chat about a proposal for more Climate Smart money, reveal the food trends that Gen Z is biting into, celebrate Earth Month by giving props to some food and ag sustainability leaders and comment on the latest Hellmann’s hijinks.
- [Episode 014: Happy Pod-iversary!](https://co-nxt.com/podcast/episode-14-happy-pod-iversary/) - In our one-year pod-iversary episode, we nibble on Florida’s lab meat ban, leading chicken chains turning to “some antibiotics sometimes” and nutritional updates to the USDA’s WIC package.
- [Episode 015: Inflation Deflation](https://co-nxt.com/podcast/episode-15-inflation-deflation/) - In this episode we look into the rise of secret menus and the fast food influencer, customers fighting back against food prices and farm bill proposal finally hitting the floor.
- [Episode 019: Eat Beer](https://co-nxt.com/podcast/episode-19-eat-beer/) - In our second Environmental Awareness Month episode, we talk to Dan Kurzrock, Founder and CEO of Upcycled Foods, Inc., about how they’re helping turn spent grains left over from the beer brewing process into tasty treats you can really eat—a revolutionary idea to take a bite out of food waste and food insecurity.
- [Episode 021: Best of World Dairy Expo](https://co-nxt.com/podcast/episode-21-best-of-world-dairy-expo/) - World Dairy Expo is THE place to be to experience the latest in dairy tech and innovation. But if you couldn’t make it to Madison, WI, this year, we have you covered. Listen in as we discuss the coolest things we saw at WDE and share interviews with some of the show’s most intriguing innovators.
- [Episode 023: Hindsight is 2024](https://co-nxt.com/podcast/episode-023-hindsight-is-2024/) - Back in January, we made a few bold predictions about what 2024 would hold for the food system. In this episode we hold ourselves accountable by taking a look back at the year that was to see if what we said would happen actually happened. Listen in and see what we got right and what we got … almost right.
- [Episode 022: Partnering for Dairy Progress](https://co-nxt.com/podcast/episode-022-partnering-for-dairy-progress/) - As the 2024 Sustainable Ag Summit approaches, we connected with two pioneers helping the food system work together to advance sustainability in the dairy industry. Tune in to hear Lauren Brey, Director of Strategic Partnerships & Sustainability at Farmers for Sustainable Food (FSF), and Holly Jones, Director of Global ESG/Sustainability at Agropur, share how they’re making measurable change, together.
- [Episode 020: We Got Worms](https://co-nxt.com/podcast/episode-020-we-got-worms/) - In the next episode of our Environmental Awareness series, we chat with Steve Rowe, Chairman of the Board at BioFiltro, where they’ve introduced a revolutionary, regenerative wastewater filtration system powered by worms, helping dairies, vineyards and all kinds of other food and ag operations significantly reduce their environmental impact.
- [Episode 018: Corn Utopia](https://co-nxt.com/podcast/episode-018-corn-utopia/) - In our first of three special Environmental Awareness Month episodes we talk to Andrea Vanderhoff, Director of technology and sustainability at Qore, about how they’re using corn as a sustainable alternative to petroleum in making all kinds of fabric products, from jackets jeans and everything in between.
- [Episode 017: IFT Roundup](https://co-nxt.com/podcast/episode-017-ift-roundup/) - If you didn’t get a chance to attend the world’s leading food technology conference, we have you covered. In this episode we cover off on the coolest things we saw at the show and share interviews we had with some of food innovation’s most interesting people.
- [Episode 016: Produce Production Malfunction](https://co-nxt.com/podcast/episode-016-produce-production-malfunction/) - In this episode we discuss major supply challenges facing some of our favorite fruits and veggies, the celebrity beverage phenomenon and the curators of the world’s seed vault getting much deserved accolades. Plus, we preview an upcoming special episode on corn cutting into petroleum’s pie.
- [Bonus Episode: A Blind Taste Test of Barbecue Mainstays](https://co-nxt.com/podcast/bonus-episode-a-blind-taste-test-of-barbecue-mainstays/) - Grilling season is upon us, which means plenty of backyard barbecues. But which brands deliver the most flavor when it comes to some our favorite cookout foods? We conducted a blind taste test among our Charleston Orwig Collective employee-owners so you know what to buy to guarantee your most flavorful festivities.
- [Episode 011: This Little Piggy](https://co-nxt.com/podcast/episode-011-this-little-piggy/) - In this episode we talk about the impact of Proposition 12 on the pork industry and consumer market, how the new nostalgia flavor trend takes us back to tastier times, and the movement toward a breakfast-less existence.
- [Bonus Episode: The Good and (Mostly) Bad of the 2024 Super Bowl Ads](https://co-nxt.com/podcast/bonus-episode-the-good-and-mostly-bad-of-the-2024-super-bowl-ads/) - C.O.nxt Associate Creative Director Michael Bleach joins Brandon and Rochelle to talk about the best and worst food and beverage commercials in this year’s big game.
- [Episode 010: New Year, New Flavor Trends](https://co-nxt.com/podcast/episode-010-new-year-new-flavor-trends/) - In the first episode of the new year, we talk to David Banks of Bell Flavors and Fragrances about the hottest flavor trends of 2024, discuss ethical standards for social influencers and get fired up animal ag’s place in the climate change debate.
- [Episode 009: Ready for Dry January?](https://co-nxt.com/podcast/episode-009-ready-for-dry-january/) - In this lighthearted holiday episode, we take a break from some of the more pressing food biz news to prepare for Dry January with facts about the low-to-no beverage trend and taste-testing some of the hottest non-alcoholic products on the shelf.
- [Bonus Episode: Lucas Sjostrom, Edge Dairy Cooperative](https://co-nxt.com/podcast/bonus-episode-lucas-sjostrom-edge-dairy-cooperative/) - Due to the timeliness of this conversation, we’re not waiting for the full episode to get this content in your ears. Lucas Sjostrom, a managing director of Edge Dairy Cooperative, shares his insight on the Federal Market Order discussions as it relates to milk and other perishable U.S. commodities, while intersecting with the new Farm Bill and potential government shut down.
- [Episode 008: Skittle Me This](https://co-nxt.com/podcast/episode-008-skittle-me-this/) - In this episode we dig into California’s cancellation of the red Skittle, serve up highlights from our Federal Milk Order conversation with Lucas Sjostrom and banter about the hottest 2023 holiday food trends.
- [Episode 007: Peas, Do Tell](https://co-nxt.com/podcast/episode-007-peas-do-tell/) - In this episode we dish out takes on the struggling U.S. pea protein market, have roundup discussions on the Women in Ag panel and World Dairy Expo, discuss the Halloween sugarflation phenomenon and countdown America’s least favorite candies.
- [Bonus Episode: Scott Marshall, Feeding America Eastern Wisconsin](https://co-nxt.com/podcast/bonus-episode-scott-marshall-feeding-america/) - We’re back with another bonus episode with a super-interesting person doing super-important work. Scott Marshall, Vice President of Development and Communications at Feeding America Eastern Wisconsin, joins us to talk about the impact of food insecurity in our own backyards and the amazing work they do to keep food on people’s tables.
- [Episode 006: Food Insecurity from All Angles](https://co-nxt.com/podcast/episode-006-food-insecurity-from-all-angles/) - In this episode we serve up the latest update on the Farm Bill, chat about the latest label innovations helping to reduce food waste and talk with Amy Tranzillo about how her company, Agrofresh, is leading the charge to keep fresh produce fresher for longer. And because ‘tis the season, we’ll get into some pumpkin spice fun facts.
- [Episode 005: Unpacking a Sustainable Future for Food](https://co-nxt.com/podcast/episode-005-unpacking-a-sustainable-future-for-food/) - In this episode we discuss back-to-school food programs in the Farm Bill, have a magical conversation with a food innovation wizard, unpack sustainable food packaging and countdown the top foods that’ll be hardest to find in the rest of 2023.
- [Food Innovation A La Carte](https://co-nxt.com/podcast/food-innovation-a-la-carte/) - In this full interview with Chef Mike Haracz, Corporate Chef and Culinary Development Lead at Foodology by Univar Solutions, Chef Mike unveils his strategies for keeping up with dynamic food trends. From the surge of climate-conscious choices to deciphering consumer desires, Chef Mike shares how he stays ahead in an ever-evolving landscape.
- [Episode 004: Innovation is Delicious](https://co-nxt.com/podcast/episode-004-innovation-is-delicious/) - In this episode we share what we learned at the IFT FIRST expo in Chicago and talk about the latest in Climate-Smart hiring, meat labels and a new innovation that’s part soybean, part pig.
- [Episode 003: A Sustainability Smorgasbord](https://co-nxt.com/podcast/episode-003-a-sustainability-smorgasbord/) - In this episode we chat with NASDA CEO Ted McKinney about the future of food and achieving measurable sustainability, discuss a future that features a food-filled Mars, provide an update in the latest meat labeling legislation and taste test some truly horrifying social media food trends.
- [Episode 001: The First Supper](https://co-nxt.com/podcast/episode-001-the-first-supper/) - The State of the Plate podcast kicks off with rousing discussions around what food and ag organizations are looking for from the Farm Bill, how the beef market is trending, poultry gene editing technology and one new way AI is reshaping food industry research.
- [Episode 002: Climate Smart as the Main Course](https://co-nxt.com/podcast/episode-002-climate-smart-as-the-main-course/) - In this episode we come at Partnerships for Climate-Smart Commodities from all angles, including which food and ag companies are teaming up, how innovation is making partnerships easier and one partnership that’s saving the rice supply, featuring special guest Jay McEntire, CEO of Arva Intelligence.

## Services

- [SEO Audit](https://co-nxt.com/services/seo-audit/) - Your competition is already training the ai.Are you?If your brand isn’t the primary source shaping those AI-generated answers, you’re losing your position as the authority in a space you’ve spent years building. When a grower, retailer, food buyer or sustainability-minded consumer asks AI a complex question about your category, who does it point to as the expert? Free seo/ai analysisAuthority
- [Compass Session](https://co-nxt.com/services/compass-session/) - Your AI-powered guide to smarter strategy.Compass is a new kind of scenario planning experience — part workshop, part intelligent analysis. Guided by some of the brightest marketers in the business, Compass combines human insight with an advanced AI that helps uncover what truly drives your business. The result? A clearer, smarter path forward. The technology
- [Web](https://co-nxt.com/services/websites-and-applications/) - We’ve spent years perfecting the art and science of digital experiences. From sophisticated custom applications to high-converting ecommerce solutions, our expertise runs deep and wide across the digital landscape. Every pixel, every interaction, every line of code is purposefully designed to turn visitors into customers and customers into advocates—all within a digital experience built exclusively
- [Event Management](https://co-nxt.com/services/events/) - Once you decide to have a presence at a tradeshow or event, you’ve decided to make a significant investment—in both time and money. With decades of experience in tradeshow and event marketing, we can help make sure that investment pays off. From strategic planning and booth design to graphics and pre, during and post promotion,
- [30 Day Sprint](https://co-nxt.com/services/30-day-sprint/) - C.O.nxt 30-day sprintFrom zero to brand hero in one month flat.As the pace of marketing and brand building gets ever faster, waiting months for an agency partnership to deliver positive impact is no longer an option. The C.O.nxt 30-Day Sprint is designed for CMOs and brand leaders who understand that speed and quality are not mutually
- [Social](https://co-nxt.com/services/social-media-strategy-and-activation/) - Billions of people around the world are using social media every day. Businesses that fail to establish a presence on these platforms risk losing relevance in today’s digital world. Our social media managers and content experts help our brand partners establish authentic brand communities on appropriate platforms, engage with potential and current customers, and drive
- [PR](https://co-nxt.com/services/public-relations/) - PR is a lot more than press releases. It’s about making the most of every conversation. It’s about not just telling the story, but being the story. It’s about looking at every situation from all angles, understanding the cultural, industrial and market climates and saying the right things to the right audiences in the right
- [Media](https://co-nxt.com/services/media-strategy-and-activation/) - Consumers are exposed to up to 5,000 brand messages a day, making it more critical than ever to reach potential customers across multi-touchpoint marketing. We achieve this through an integrated media mix strategy, ensuring your audience is reached through the proper channels, at the right time. By combining research-backed insights with seamless execution, we help
- [Creative](https://co-nxt.com/services/creative-services/) - Full-service creative and design services that solve marketing and advertising challenges from every angle.
- [Analytics](https://co-nxt.com/services/data-analysis-reporting/) - At the core of everything we do is data-driven decision making—powering smarter media planning, campaign optimization, and creative execution. But we know that turning raw data into actionable insights can be overwhelming. That’s where we come in. Our marketing strategists specialize in extracting meaningful intelligence from a wide range of data sources, including website traffic
- [Brand Camp](https://co-nxt.com/services/brand-camp/) - Dare to discovergreatness and glory.Your brand is not to be taken lightly. It represents who you are and why you exist. It is the promise you make to your audiences for what you will deliver, how you will behave and, most importantly, how you will make them feel. But that doesn’t mean you can’t have some fun
- [Crisis Management](https://co-nxt.com/services/crisis-planning/) - Keep crisis from becomingCatastrophe.A crisis can strike at any moment.Whether it’s a foodborne illness outbreak, product recall, supply chain disruption or negative media coverage, businesses must be prepared to respond quickly and effectively. To do so, having a well-thought-out crisis communications plan is essential or you’ll risk your brand’s reputation, consumer trust and finances. Contact
- [Branding](https://co-nxt.com/services/branding-strategy/) - Proven brand strategy services and brand development tools to help companies of all sizes and stages stand out from competitiors.
- [Video](https://co-nxt.com/services/video/) - We live in a world of visual storytelling. Video is no longer an option, it’s a mandatory component of any successful marketing strategy. And if budgets have been standing your way, consider that hurdle cleared. How We Do It:With a seasoned in-house video team, we offer a full menu of video packages and possibilities to

## Portfolio

- [FeedARMOR](https://co-nxt.com/work/feedarmor/) - A campaign built TO CHALLENGE. Our Work Print Digital Video Web Tradeshow FeedARMOR entered the market facing an industry giant—and wasted no time making its presence known. Starting with a bold new logo system and color architecture for species support, we built a brand ready to take on the standard. From there, a powerful creative
- [Agrofresh](https://co-nxt.com/work/agrofresh_2/) - BREATHING LIFE INTOTHE BUSINESS OF FRESH. Web Development Brand Launch Businesses go through transitions. They acquire a competitor. They get new management. They fall into or out of fashion. AgroFresh came to us during a time of significant transition, having just acquired a competitor and preparing for other growth-minded acquisitions. We offered expert transition planning
- [Arm & Hammer](https://co-nxt.com/work/arm-hammer/) - CREATING UNBORING MESSAGINGIN EVERY LANGUAGE. Print Digital Tradeshow As ARM & HAMMER Animal and Food Production’s marketing partner for 26 years, our mission was to take a powerhouse in food safety and raise the bar even higher. We brought together researchers, producers and innovators across the globe to think bigger and tell the story of
- [Biofiltro](https://co-nxt.com/work/biofiltro/) - REBRANDINGWITH A STARTUP MINDSET Rebrand Web Portal BioFiltro, is a 20-year old company, that has refined it’s worm-powered vermifiltration process to succeed as a scalable global solution for wastewater treatment, harmful gas emissions and soil amendment for the dairy, food production, and municipal markets. Using our Brand Camp process, we treated this 20-year old organization
- [IFF](https://co-nxt.com/work/iff/) - Finding fertile groundon the streets of Chicago. Booth Activation Booth Rendering Activity Book How do you convince busy Chicago families to trust the food grown in their state and trust the farmers who grew it? The same way anyone builds trust. A smile. A handshake. A convo. Right in their backyard. We helped take Illinois
- [Merck Animal Health](https://co-nxt.com/work/merck-animal-health/) - Giving a full-solution portfolioit’s full due. Video Website Events Print The leading cow identification brand. Unmatched monitoring technology. The most extensive biopharma line. Only Merck Animal Health can offer dairy producers a full-solution approach that’s been fully integrated. There’s just one problem. Most dairy producers had no idea all that was under Merck’s control. So
- [Papillon](https://co-nxt.com/work/papillon-2/) - FINDING THE HUMAN TRUTH INTHE HEART OF LOGIC. Print Digital Social Media Papillon Agricultural Company faced a problem of perception. The path from their dairy ration supplement products — probiotics, prebiotics, amino acids, buffers and more — to bottom line ROI is a roundabout one. At least one skeptic described the entire category of nutritional
- [Frank’s RedHot](https://co-nxt.com/work/franks-redhot/) - Putting that S#*!ON THE MENU. Campaigns Product Guide Everybody knows Frank’s RedHot. People around the world are already putting that S#*! on everything—at home and on the town. So how do you take a household hot sauce to even greater heights while fending off all the wannabes nipping at the heels of an exploding spice
- [Dairyland Seed](https://co-nxt.com/work/dairyland-seed-new/) - Walking the walk.Ending the talk. Videos Product Guide For too long ag brands have been talking to farmers with overly flowery language that blows a lot of smoke but doesn’t show a lot of results—including Dairyland Seed. But we know that farmers make their decisions based on the bottom line. So armed with a new,
- [McCormick Flavor Solutions](https://co-nxt.com/work/mccormick-flavor-solutions/) - CREATING A FLAVORTRAILBLAZER. Our Work Video Campaigns McCormick is known around the world as a leader in seasonings and spices. But McCormick Flavor Solutions, their service of creating exclusive flavors for global food and beverage manufacturers, needed a boost in recognition. So we served them up with all the memorable tools and messaging needed to
- [King Ranch](https://co-nxt.com/work/king-ranch/) - Branding hard forThe unbranded. Our Work Brand Strategy Campaigns Video The King Ranch brand is an established and highly recognized name among those who care for the land, especially along the Gulf Coast of Texas. So, when King Ranch teamed up with John Deere to form a retail partnership under King Ranch Ag & Turf,
- [McCormick Chefs](https://co-nxt.com/work/mccormick-chefs/) - Making stronger connectionsby speaking the language. Campaigns Category Video With a signature line of spices, herbs and seasonings, and a newly acquired portfolio of condiments featuring globally recognized brands, McCormick for Chefs found themselves positioned to claim the back of house throne. Armed with our decades of experience in the space and deep understanding of
- [Cattlemen's BBQ](https://co-nxt.com/work/cattlemens-bbq/) - Taking a challenger brand placesthe leader can’t go. Brand Strategy Experiential Marketing What do you do when you’re getting your keester kicked by the world’s most recognized bbq sauce? You build a sandbox they can’t play in. With Sweet Baby Ray’s dominating the space, we helped Cattlemen’s carve out an ownable and untouchable niche—made specifically

## Categories

- [Creative](https://co-nxt.com/blog/category/creative/)
- [News](https://co-nxt.com/blog/category/news/)
- [Technology](https://co-nxt.com/blog/category/technology/)
- [Trending](https://co-nxt.com/blog/category/trending/)
- [Videos](https://co-nxt.com/blog/category/videos/)
- [CSR and Sustainability](https://co-nxt.com/blog/category/csr-and-sustainability/)
- [Crisis and Risk](https://co-nxt.com/blog/category/crisis-and-risk/)
- [Brand Strategy and Development](https://co-nxt.com/blog/category/brand-strategy-and-development/)
- [Campaigns and Communication](https://co-nxt.com/blog/category/campaigns-and-communication/)
- [Emerging Technologies](https://co-nxt.com/blog/category/emerging-technologies/)
- [Holiday](https://co-nxt.com/blog/category/holiday/)

## Tags

- [Brand partnerships](https://co-nxt.com/blog/tag/brand-partnerships/)
- [influencer partnerships](https://co-nxt.com/blog/tag/influencer-partnerships/)
- [influencer campaigns](https://co-nxt.com/blog/tag/influencer-campaigns/)
- [social media partnerships](https://co-nxt.com/blog/tag/social-media-partnerships/)
- [brand collaborations](https://co-nxt.com/blog/tag/brand-collaborations/)
- [Food Ingredient Innovation](https://co-nxt.com/blog/tag/food-ingredient-innovation/)
- [Food Marketing](https://co-nxt.com/blog/tag/food-marketing/)
- [Food technology](https://co-nxt.com/blog/tag/food-technology/)
- [Food innovation](https://co-nxt.com/blog/tag/food-innovation/)
- [Ingredients](https://co-nxt.com/blog/tag/ingredients/)
- [Future of Food](https://co-nxt.com/blog/tag/future-of-food/)
- [fossil fuel](https://co-nxt.com/blog/tag/fossil-fuel/)
- [alternative](https://co-nxt.com/blog/tag/alternative/)
- [petroleum](https://co-nxt.com/blog/tag/petroleum/)
- [corn](https://co-nxt.com/blog/tag/corn/)
- [environment](https://co-nxt.com/blog/tag/environment/)
- [sustainable](https://co-nxt.com/blog/tag/sustainable/)
- [fashion](https://co-nxt.com/blog/tag/fashion/)
- [upcycled foods](https://co-nxt.com/blog/tag/upcycled-foods/)
- [upcycle](https://co-nxt.com/blog/tag/upcycle/)
- [Dan Kurzrock](https://co-nxt.com/blog/tag/dan-kurzrock/)
- [food waste](https://co-nxt.com/blog/tag/food-waste/)
- [food insecurity](https://co-nxt.com/blog/tag/food-insecurity/)
- [beer](https://co-nxt.com/blog/tag/beer/)
- [sustainability](https://co-nxt.com/blog/tag/sustainability/)
- [Worms](https://co-nxt.com/blog/tag/worms/)
- [BioFiltro](https://co-nxt.com/blog/tag/biofiltro/)
- [wastewater](https://co-nxt.com/blog/tag/wastewater/)
- [wastewater treatment](https://co-nxt.com/blog/tag/wastewater-treatment/)
- [Steve Rowe](https://co-nxt.com/blog/tag/steve-rowe/)
- [Dairy](https://co-nxt.com/blog/tag/dairy/)
- [Technology](https://co-nxt.com/blog/tag/technology/)
- [Innovation](https://co-nxt.com/blog/tag/innovation/)
- [Ag Tech](https://co-nxt.com/blog/tag/ag-tech/)
- [Sustainable Ag](https://co-nxt.com/blog/tag/sustainable-ag/)

## Clients

- [Dairyland Seed](https://co-nxt.com/blog/client/dairyland-seed/)
- [Papillon Agriculture Company](https://co-nxt.com/blog/client/papillon-agriculture-company/)
- [Arm & Hammer Animal and Food Production](https://co-nxt.com/blog/client/arm-hammer-animal-and-food-production/)
- [Merck Animal Health](https://co-nxt.com/blog/client/merck-animal-health/)
- [AgroFresh](https://co-nxt.com/blog/client/agrofresh/)
- [Amplisource](https://co-nxt.com/blog/client/amplisource/)
- [Illinois Soybean Association](https://co-nxt.com/blog/client/illinois-soybean-association/)
- [Elanco](https://co-nxt.com/blog/client/elanco/)
- [Scio](https://co-nxt.com/blog/client/scio/)
- [Zoetis](https://co-nxt.com/blog/client/zoetis/)
- [IVCC](https://co-nxt.com/blog/client/ivcc/)
- [IFF](https://co-nxt.com/blog/client/iff/)
- [McNess](https://co-nxt.com/blog/client/mcness/)
- [Sensehub Diary](https://co-nxt.com/blog/client/sensehub-diary/)
- [Country Natural Beef](https://co-nxt.com/blog/client/country-natural-beef/)
- [Carlton Farms](https://co-nxt.com/blog/client/carlton-farms/)

## Entry Years

- [2023](https://co-nxt.com/blog/entry-year/2023/)
- [2024](https://co-nxt.com/blog/entry-year/2024/)
- [2025](https://co-nxt.com/blog/entry-year/2025/)
- [2022](https://co-nxt.com/blog/entry-year/2022/)
- [2021](https://co-nxt.com/blog/entry-year/2021/)
- [2026](https://co-nxt.com/blog/entry-year/2026/)

## Service Types

- [Service Package](https://co-nxt.com/blog/service-type/service-package/)

## Portfolio Categories

- [Agriculture](https://co-nxt.com/portfolio_category/agriculture/)
- [Food](https://co-nxt.com/portfolio_category/food/)