C.O.nxt ❧ Best of NAMA 2022 submission ❧ Category 48

Dairyland Seed Social Media Campaign

Dairyland Seed has a rich history of unmatched customer service and pride they love sharing with customers. To share that story, Dairyland Seed leverage social media to provide an additional level of transparency to the values, character and inner workings of the Dairyland Seed family with customers, prospects and those interested in the ag industry. The Dairyland Seed Facebook strategy complements the social media initiatives already in place by the Dairyland Seed team, while providing an expanded portfolio of content, creative assets and resources essential to strengthening the Dairyland Seed brand and engaging with target social audiences. The social media strategy serves as a valuable component and extension of a comprehensive marketing communications plan, with the objective of building brand awareness, equity and loyalty through community engagement fostered via the social media channel Facebook.

Enlist E3 Soybean Puzzle

National Puzzle Day seems like a good time to remind you that Dairyland Seed has the most important piece to boosting your soybean bushels. Check out our full lineup of Enlist E3 Soybeans at https://bit.ly/31t22P9.

Still all about the customer. Still treating you like family. And now, we also offer our strongest lineup of high-yield products that speak for themselves. So we can spend less time talking about yield and more time delivering it. Learn more at DairylandSeed.com

soybean highlight

We don’t need to say much about our strongest lineup of soybeans ever that the numbers don’t already tell you. But you can learn a whole lot more at https://bit.ly/3zxwgQN.

read up and yield

Want to get the most out of your acres? Start with getting more information. Visit InsidePride.com today for seed news and info to help you boost your numbers.​

Dairyland Seed Hats Bracket

#DairylandSeedMadness is back with a whole new lineup of hats vying for this year’s championship. Stay tuned for your chance to pick your favorite lid all the way to the title and an opportunity to win one of your very own.

schedule your delivery

Have you scheduled your seed delivery yet? Your friendly neighborhood rep is standing by. Call today to set the date.  https://www.dairylandseed.com


Facebook Campaign analytics for Oct. 1, 2020 – Oct. 1, 2021

6.7M overall impressions – a 143.4% increase over the previous year

Over 240,000 total engagements – a 66% increase over the previous year

136,000 total clicks on content – a 100.6% increase over the previous year

Maintained a low cost per click (CPC) on all paid content – $0.27

Annual average click-through rate (CTR) of 1.96%

Organic post engagement increased by 51.8% over the previous year