C.O.nxt ❧ Best of NAMA 2022 submission ❧ Category 45 – E

Dairyland Seed Digital Ad Campaign

Shut Up and Yield. It’s not just a headline, it’s an attitude. So we developed an integrated, multi-channel campaign that’s short on words and big on performance data that speaks for itself.  The Dairyland Seed digital ad campaign is a valuable component and extension of that campaign, with the objective of building and supporting brand awareness and encouraging warm audiences to take action and move further down the conversion path in the customer journey. Work has been done to leverage DairylandSeed.com as a premier tool and resource for the organization, one that can educate growers as they investigate their seed choice options and seek support from a knowledgeable District Sales Manager. Now that the website is optimized, a digital banner ad series is the perfect tool to seek and identify the target audience in the places they spend time the most and draw them in toward the informative DairylandSeed.com website.


Programmatic and display ads placed on 8 major ag media platforms

Guaranteed circulation of 440,000+ impressions across all ad platforms through the entirety of the campaign

2 months into the campaign, 131,258 overall impressions and 992 clicks across all display and programmatic digital ads in the campaign series