Soybean growers are constantly being challenged to increase yields and remain profitable, and they are hungry for reliable, expert and unbiased information. ILSoyAdvisor has all the resources and tools to help growers exceed those goals, but visibility of the resources it provides to soybean growers remains low. The ILSoyAdvisor digital campaign increases visibility and encourages users to explore those resources through tactics like programmatic ads, digital display ads, Google Search ads, eblasts and paid social posts. With actionable tips from soybean experts, industry news and insights, connections to other Illinois farmers, blogs, webinars, podcasts and events, ILSoyAdvisor is the multi-purpose tool growers never want to farm without.