C.O.nxt ❧ Best of NAMA 2022 submission ❧ Category 1

SCIO Multimedia Campaign

Campaign Overview

Israeli-based data and analysis company SCiO by Consumer Physics wanted to enter the US dairy market with its on-farm, lab-grade dry matter analysis tool, SCiO Cup. Virtually unknown in the marketplace, the organization needed to establish a brand presence in the US while simultaneously working towards aggressive annual sales goals. Following development of a refreshed brand look and feel for the US market entry, a multi-faceted digital campaign was developed and executed to build brand awareness, drive product education, and ultimately encourage trial and purchase via lead capture initiatives.

DAN microsite

Digital Ads

Social Posts


43K programmatic ad impressions

8K+ unique microsite visitors

7K+ search ad clicks

16.5% email open rate