The Virtual Farm Tour was promoted through eblast and social campaigns, digital geofencing ads and targeted outreach efforts.
Eventbrite registration page received 967 page views and 9 pre-event registrations.
Social posts (2) received 620 total reactions, 15,515 impressions and 381 content clicks.
Eblasts were sent to 4,831 total recipients – Average 16.5% open rate and 1.6% click-to-open rate.
70 people attended the Virtual Farm Tour.
After the event, the recording of the Virtual Farm Tour was shared in a follow-up eblast and on social to increase the reach of the presentation.
The recording has earned 320 views (as of October 19) and more than 158 leads were generated.