C.O.nxt ❧ Best of NAMA 2023 submission ❧ Category 23
Allflex
World Dairy Expo Experience
CAMPAIGN OVERVIEW
2022 World Dairy Expo Booth Experience
- A Virtual Farm Tour Like You Haven’t Seen Before
- “This was one of the best Virtual Farm Tours I’ve ever attended.”
- Test your dairy knowledge with MOOrdle – A dairy lingo game!
- More than 158 leads generated between MOOrdle and the Virtual Farm Tour
DIGITAL ADS
SOCIAL POSTS
In 2010, an electrical fire destroyed the milking parlor at Walnutdale Farms. In a unique virtual farm tour, Aubrey VanLaan details how her operation recovered and why they’ve since embraced Allflex monitoring technology. You won’t want to miss this. Register today!
Want a first-hand account of how the FLEX V2 Ear Tags can optimize dairy operations? Then register today for the Walnutdale Farms virtual farm tour with Aubrey VanLaan. She details how her dairy has simplified tasks and improved reproduction rates by working with the FLEX V2 Ear Tags. Listen to her full tour on Tuesday, October 4, at 10 a.m. at World Dairy Expo.
CAMPAIGN RESULTS
The Virtual Farm Tour was promoted through eblast and social campaigns, digital geofencing ads and targeted outreach efforts.
Eventbrite registration page received 967 page views and 9 pre-event registrations.
Social posts (2) received 620 total reactions, 15,515 impressions and 381 content clicks.
Eblasts were sent to 4,831 total recipients – Average 16.5% open rate and 1.6% click-to-open rate.
70 people attended the Virtual Farm Tour.
After the event, the recording of the Virtual Farm Tour was shared in a follow-up eblast and on social to increase the reach of the presentation.
The recording has earned 320 views (as of October 19) and more than 158 leads were generated.