C.O.nxt ❧ Best of NAMA 2023 submission ❧ Category 49E

Dairyland Seed Social Media Campaign

Dairyland Seed has a rich history of unmatched customer service and pride they love sharing with customers. To share that story, Dairyland Seed leverages social media to provide an additional level of transparency to the values, character and inner workings of the Dairyland Seed family with customers, prospects and those interested in the ag industry. The Dairyland Seed Facebook strategy complements the social media initiatives already in place by the Dairyland Seed team, while providing an expanded portfolio of content, creative assets and resources essential to strengthening the Dairyland Seed brand and engaging with target social audiences. The social media strategy serves as a valuable component and extension of a comprehensive marketing communications plan, with the objective of building brand awareness, equity and loyalty through community engagement fostered via the social media channel Facebook.

And the biggest-hitting silage is HiDF-3802Q. Congrats to John Schneider, Brad Klee and Brian Ebert on picking the winner and taking home a Dairyland Seed baseball cap! Thanks for playing, everyone.

It’s National Ugly Sweater Day, but all we could find in the closet is this beauty. How would you like to see one of these bad boys in the Dairyland Seed eStore next holiday season?

On National Ag Day, we want to thank all the men, women, and children who grow our food, communities, and future.

Whether you have your headphones on walking the fields or have the radio cranked up in the shop, we have the summer playlist for you. Get your summertime favorites at https://open.spotify.com/playlist/1SAt7UHci6X3B3KKRIoJmO?si=a089b0b42d904b6c&nd=1, and tell us in the comments which ones we missed. They might make their way onto the playlist! #ShowMeTheTunes

Not 1. Not 2. Not 3. But 65 first-place finishes in 2021 Independent Trials. See all the hybrids and varieties that brought home the gold at https://bit.ly/3Qi387Y.

Turn up the volume on this post.

The future of soybeans is here, and it’s already everything we knew it could be. See how Dairyland Seed brand Enlist E3® soybeans perform in your area at https://www.dairylandseed.com/yield-data/soybeans/.


Facebook Campaign analytics for Oct. 1, 2021 – Oct. 1, 2022

3.6M overall impressions

Over 79,000 total engagements

49,030 total clicks on content

Maintained a low cost per click (CPC) on all paid content – $0.35

Annual average click-through rate (CTR) of 2.21%

4,026 new page followers – 14.4% increase over the previous year