C.O.nxt ❧ Best of NAMA 2023 submission ❧ Category 49

Illinois Soybean Association – CarbonSense
Social Media Campaign

Illinois Soybean Association

With the carbon market landscape still in its infancy, information is vast and ever-changing. This can be daunting and a potential deterrent to entry. Approaching this subject with short, easy-to-understand social posts, we seek to break down that barrier and make the carbon landscape more approachable and less intimidating, paving the way for farmers to use CarbonSense as they enter a new market.

Have you listened to the CarbonSense podcast yet? It’s a series that breaks down the most important questions about conservation, carbon sequestration, carbon markets and more. Hear what experts have to say about an emerging field. (Listen Now) #CarbonClarity #IllinoisSoy

Looking for a fuller understanding of carbon markets? Then make sure to keep your eye on this space. Over the coming weeks we’ll be diving deep into the conservation practices required for entry in the carbon space. All info is coming from our CarbonSense program, the No. 1 resource for carbon questions.

#IllinoisSoy #CarbonClarity

CarbonSense Answer: Maybe. Some companies may require a technology investment from you, such as requiring that you pay for a subscription to the company’s online platform. For ALL carbon markets, you’ll need to have verifiable data in some way or form (which you may already be collecting). As always, it depends on the company and the contract.

Have another question you wanted a CarbonSense answer for? Drop a comment below or submit your question at ilsoyadvisor.com.

CarbonSense Answer: Data collection is vital for carbon markets. There are often a specific number of times you will have to report the data and provide soil samples. A third-party verifier may have to visit the farm at a specified period as well. Data ownership is also an important aspect to consider. It is important to receive a clear answer about who owns your data and what can be done with it.

Have another question you wanted a CarbonSense answer for? Drop a comment below or submit your question at ilsoyadvisor.com

At the most basic level, soybean farmers can implement two conservation practices to earn carbon credits: No-Till and Cover Crops.

But what impact does each have? According to @ilsustainableag, No-Till practices can sequester on average 0.74 tonnes CO2 per acre, while Cover Crops can sequester 0.68 tonnes CO2 per acre. Check what’s possible for your operation at our CarbonSense page.

#CarbonClarity #IllinoisSoy

What is CarbonSense? It’s the ILSoyAdvisor program designed to uncomplicate a dynamic field. See how it can work for you. #IllinoisSoy #CarbonClarity


Campaign included two months of content for Twitter and Facebook – 20 total posts for each platform.

47K+ social impressions (in the first month).

The CarbonSense web pages have received 3,000+ more page visits than any other page at ILSoyAdvisor. It has become the second-most visited page on the ILSoyAdvisor website behind only the homepage.