C.O.nxt /// Best of NAMA 2021 submission – Category 49
ILSoyAdvisor Social
Campaign Overview
ILSoyAdvisor joined twitter in April 2016 and at the beginning of FY20 had 1,670 followers. With 43,000 soybean farmers in Illinois we are reaching just a fraction of our potential audience of growers, CCAs and industry stakeholders. The challenge is to expand to a wider audience so that we can reach more people with educational soybean management and sustainability information.
Utilizing a giveaway and paid follower campaign, we increased followers on the @ILSoyAdvisor Twitter handle by 18% in FY20 (Sept. 1, 2019 – Aug. 31, 2020). Giveaway posts appeared on other ISA social media platforms including Facebook, Twitter and Instagram.
ILSoyAdvisor joined twitter in April 2016 and at the beginning of FY20 had 1,670 followers. With 43,000 soybean farmers in Illinois we are reaching just a fraction of our potential audience of growers, CCAs and industry stakeholders. The challenge is to expand to a wider audience so that we can reach more people with educational soybean management and sustainability information.
Utilizing a giveaway and paid follower campaign, we increased followers on the @ILSoyAdvisor Twitter handle by 18% in FY20 (Sept. 1, 2019 – Aug. 31, 2020). Giveaway posts appeared on other ISA social media platforms including Facebook, Twitter and Instagram.
Top Posts
The giveaway generated over 30 new followers and the paid campaign generated over 160 new followers. Below are some of the top performing posts.
