C.O.nxt /// Best of NAMA 2021 submission – Category 52
Illinois Soybean Association’s AMP Summer Webinar Series
Campaign Overview
In a time of economic downturn and uncertainty around every corner, soybean producers are hungrier than ever for support and information, that “edge” that will help them keep their businesses profitable and able to endure. The Illinois Soybean Association Agribusiness Management Program (AMP) Webinar Series provided relevant content for anyone in production agriculture to help ensure the future of their farms.
ISA wants the audiences to know that the soybean checkoff is providing the latest agribusiness information, for free, to help them make the best choices on their farm, sustain their operation and hopefully find opportunities for profit even during a difficult economic year. After participating in one or more of the webinars, we want the audience to take action to benefit their farm operation.
In a time of economic downturn and uncertainty around every corner, soybean producers are hungrier than ever for support and information, that “edge” that will help them keep their businesses profitable and able to endure. The Illinois Soybean Association Agribusiness Management Program (AMP) Webinar Series provided relevant content for anyone in production agriculture to help ensure the future of their farms.
ISA wants the audiences to know that the soybean checkoff is providing the latest agribusiness information, for free, to help them make the best choices on their farm, sustain their operation and hopefully find opportunities for profit even during a difficult economic year. After participating in one or more of the webinars, we want the audience to take action to benefit their farm operation.
Digital Advertising
Social Media Advertising
Radio Advertisement
Listen to radio spot below.
WINNING STATS
Tactics garnered over 220,000 impressions
Total Number of Attendees: 460
Producers, agribusiness professionals and other agricultural stakeholders made up 78% of all registrants, with producers being the largest group at 47%.
Organic social media garnered over 5,500 impressions