C.O.nxt /// Best of NAMA 2021 submission – Category 52

Illinois Soybean Association’s AMP Summer Webinar Series

Campaign Overview

In a time of economic downturn and uncertainty around every corner, soybean producers are hungrier than ever for support and information, that “edge” that will help them keep their businesses profitable and able to endure. The Illinois Soybean Association Agribusiness Management Program (AMP) Webinar Series provided relevant content for anyone in production agriculture to help ensure the future of their farms.

ISA wants the audiences to know that the soybean checkoff is providing the latest agribusiness information, for free, to help them make the best choices on their farm, sustain their operation and hopefully find opportunities for profit even during a difficult economic year. After participating in one or more of the webinars, we want the audience to take action to benefit their farm operation.

In a time of economic downturn and uncertainty around every corner, soybean producers are hungrier than ever for support and information, that “edge” that will help them keep their businesses profitable and able to endure. The Illinois Soybean Association Agribusiness Management Program (AMP) Webinar Series provided relevant content for anyone in production agriculture to help ensure the future of their farms.

ISA wants the audiences to know that the soybean checkoff is providing the latest agribusiness information, for free, to help them make the best choices on their farm, sustain their operation and hopefully find opportunities for profit even during a difficult economic year. After participating in one or more of the webinars, we want the audience to take action to benefit their farm operation.

Digital Advertising

Social Media Advertising

Radio Advertisement

Listen to radio spot below.

WINNING STATS

Tactics garnered over 220,000 impressions

Total Number of Attendees: 460

Producers, agribusiness professionals and other agricultural stakeholders made up 78% of all registrants, with producers being the largest group at 47%.

Organic social media garnered over 5,500 impressions