DIGGING DEEPER.
Fully integrated branding program.
This sustainably-minded grower, shipper and packer digs deeper for plates, the community and the world. The ask? Bring its story to life by connecting what happens in the company’s farms and fields to the grocery store and the communities it serves. We worked with major retailers like Kroger, HEB and Costco to deliver sales programs and collateral. Now, its Steamin’ Sweets are flying off shelves at Walmart. Black Gold Farms aspires to be the most helpful, grateful brand there is. It grows potatoes year-round in 11 states, shipping more than 500 million pounds of potatoes annually. A remarkable brand with a remarkable story to tell.
This Father’s Day promotion puts the spotlight on Smokin’ Dads who serve up red potatoes right. An online and in-store sales initiative (with packaging and POS collateral) drove red sales with added extras including a Smokin’ Dad apron giveaway, exclusive red potato recipes and the secret behind a grill hack.
Consumers want to buy local but at the store it can be baffling with so many new varieties of potatoes available. In-store and targeted digital content ensures Black Gold Farms’ beautiful red potatoes make it safely into shoppers’ carts.
Packaging–customizable for region, client and spud variety.
Mash me. Hash me. Dip me. Chip me. Oil me. Broil me Bake me. Crisp me. Who better to answer consumers demands for healthy, transparent, farm-fresh food than a red potato poet? This disruptive little fella stands proud on posters, packaging and even in-store promotions garnering shopper delight, driving sales and driving traffic online for recipes and spud news. Bins and product packaging for red potatoes and Legendary Louisiana Sweets customized for national retail chains. Just one example of our work with Black Gold Farms, the red potato industry leader, digging deeper to disrupt in-store, create demand and build brand love for fresh, sustainably grown food.
Promotions.
Let’s go on a REDVENTURE.
A thrilling red potato culinary experience that wins hearts by daring to go above and beyond for plates, communities and the world. Unveiled at PMA Fresh Summit, this campaign aims to boost red potato sales. It demonstrates Black Gold Farm’s ground-breaking creative approach in the fresh space and positions red potatoes as a healthy and exciting food source.
A healthful, helpful friend.
Black Gold Farms believes potatoes are the little health food that could. Its benefits are underestimated by consumers and food service operators. This campaign aimed to change that perception.
