Project Description
DARE TO PAIR
WITH FRANK’S.
DARE TO PAIR WITH FRANK’S.
We love that sh$%t.
Frank’s RedHot is not only a household staple but it is famous as the back-of-house go-to for everything buffalo. Still, Frank’s wanted to offer operators and distributors even more. Beyond driving revenue and market share, Frank’s wanted to inspire menu versatility and variety. Be more than just wings and a pretty face. The Mission: boldly pair craveable heat throughout the entire menu.
This + that = awesome.
Insight-driven menu creation (like 54% of patrons say they crave spicy flavors!) allowed us to create a full roster of ideas that paired well with Frank’s portfolio of flavor. From Smoky Honey Buffalo Brussels Sprout Wings to Spicy Shrimp and Scallop Stir Fry, the team helped develop appetizers, entrees, sides, salads and even cocktails with a kick. Our Dare to Pair promotional campaign featured a specific suite of selling tools and incentives for both operators and distributors to keep patrons coming back.
Insight-driven menu creation (like 54% of patrons say they crave spicy flavors!) allowed us to create a full roster of ideas that paired well with Frank’s portfolio of flavor. From Smoky Honey Buffalo Brussels Sprout Wings to Spicy Shrimp and Scallop Stir Fry, the team helped develop appetizers, entrees, sides, salads and even cocktails with a kick. Our Dare to Pair promotional campaign featured a specific suite of selling tools and incentives for both operators and distributors to keep patrons coming back.
And they did.
Frank’s continued to deliver on its unrivaled superiority. Celebrating 100 years of greatness in 2020, Frank’s next campaign aimed to showcase once and for all who ruled buffalo. And there’s no doubt in our minds. If it’s not Frank’s, it’s not buffalo. As the menu trend soared, our comprehensive promotional push celebrated the original and unapologetically sang its praises.
A bit of a brand crush.
With Frank’s RedHot, we felt like we were living our best life. Spicy, bold. Daring for sure. We stood taller. We walked with a swagger. Frank’s isn’t just a condiment. It’s a lifestyle. The brand believes it’s loyal following deserves true buffalo greatness time after time. And so do we.
