Packers Sanitation Services Inc. (PSSI), North America’s #1 contract sanitation company, employs over 15,000 team members providing world-class cleaning to more than 500 food processing plants a day. But what really sets them apart is the quality of their people.
People are at the heart of everything PSSI does. But how do you communicate this belief as a true differentiator for clients? That’s where we came in. With no time to waste, we dove right in to concept, create and implement an end-to-end campaign that tells the emotional story of how PSSI—and their people—are redefining clean.