Project Description

A HAPPIER INSIDE

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Making it to mainstream.

Up4 Probiotics was born from an outdated, unenthusiastic brand. We transformed the story to make the science less stodgy and the experience of gut health even gleeful. It was about making the most of every day and finding joy in the simple things, like a happier inside. Originally targeting only small chain wellness outlets, Up4 gained traction and is now sold at major retailers (thanks Target and Amazon!) nationwide.

Up4 Probiotics was born from an outdated, unenthusiastic brand. We transformed the story to make the science less stodgy and the experience of gut health even gleeful. It was about making the most of every day and finding joy in the simple things, like a happier inside. Originally targeting only small chain wellness outlets, Up4 gained traction and is now sold at major retailers (thanks Target and Amazon!) nationwide.

As part of our food system expertise, we did a deep dive into the science and ingredients that made this health line so meaningful. From packaging to promotion, the story of the brand broke the barriers of probiotic market and offered an authentic, honest and easy approach to helping you feel good. Inside and out.

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