Taking a fresh approach
with an AgTech innovator.
AgroFresh™ is a fresh produce innovator and post-harvest leader with a mission “to reduce food loss/waste and conserve the planet’s resources by providing a range of science-based solutions, data-driven digital technologies and high-touch customer services.” And, yes, that is a mouthful. Which is just one reason they turned to us to help build momentum for this one-of-a-kind company and breathe new excitement into their game-changing brands.
“We have a unique company—and we needed a partner who fully understood even the most subtle nuances of our business and global audiences. Of course, we also needed a partner who didn’t just understand us but could also deliver the goods when and where they’d have the greatest possible impact. We found that partner in C.O.nxt.”
– Amy Tranzillo, Global Marketing Director, AgroFresh
Annual-reporting for duty.
With apologies for the forthcoming mixed metaphor, our first project had us diving into the deep end of the fresh produce pool. As we crafted words and visuals for their annual report, we received the tutorial of tutorials on just how well AgroFresh serves markets across the food supply chain. The result: A report that impressed investors, prospective investors and all other key stakeholders alike.
How’d everyone like them apples? Quite well, thanks.
Another early project tasked us: Bundle the solutions that AgroFresh offers North American apple growers, packers and retailers under a single banner. To do this, we created a new name for their offerings—AgroFresh Apple Complete—and supported that moniker with digital ads, e-blasts, social media campaigns and other deliverables that drove engagement and generated leads throughout the customer journey.
New market, no problem.
What’s the best move if the technology you offer is embraced in one market but entirely unknown in another? That was the challenge we faced when putting together an owned, earned and paid media campaign to introduce the blueberry market to a near-harvest innovation already popular with apple growers. The resulting work included everything from a Harvista™ 1.3 SC hype video to sponsored articles in key publications.
