Businesses go through transitions. They acquire a competitor. They get new management. They fall into or out of fashion. AgroFresh came to us during a time of significant transition, having just acquired a competitor and preparing for other growth-minded acquisitions. We offered expert transition planning including executing a strategic organization and product hierarchy built for today and future growth. Then, we completely rebuilt their brand from the ground up to give them a fresh identity worthy of their expanding products, growing services and position as a global leader.