There’s no substitute for one of our favorite topics: exhaustive research. We’re talking deep dives into industry trends, consumer behavior, the psychology of selling on social media and the latest innovations in new sectors. In other words, the geeky stuff that can lead in fascinating directions, like identifying affinity partners with similar interests among the members of your community. Think about it: You might discover many are making their way to hunting and outdoor sites. That’s great information to know when you’re putting together a content calendar or trying to brainstorm an icebreaker activity for your virtual sales meeting. If it all sounds too daunting, let us know. As we mentioned, it’s something we live to do.