A tornado or hurricane will probably not level your facilities. You may never encounter a product recall or a lawsuit that threatens your operations. Despite what we often see in the news, most employees, managers and owners act responsibly and will never operate in ways that truly harm your brand or position in the marketplace.
So is your corporate reputation really something that needs “managing?”
Strengthening your brand while surrounding it with the armor of a reputation management strategy will bolster your image while protecting you through crises, during unsettled times in your industry and even when the unthinkable happens, like COVID-19.
Follow these simple steps to build what we call “reputational capital,” a documented bank of evidence and goodwill with a structure to communicate both. This will mitigate the impact of bad events that would otherwise unfairly tarnish perceptions of your products and services, cast doubt on your firm, hurt sales and even hinder your ability to hire: