Do you have a strong Facebook presence but haven’t yet explored Instagram? Are emerging platforms like TikTok right for your brand? Now is a great time to expand your reach online. But don’t overextend yourself—it’s important to first evaluate if you have the time and resources to fully commit to optimizing a new social channel. And be sure to research the strengths and user demographics of potential new channels to ensure they fit your brand and goals.
To make sure your company’s best self is represented as you explore a new social platform, create a content calendar and content buckets to help guide consistent tone and messaging as well as to help you plan ahead and maximize content for repurposing.