Lastly, always follow one simple rule: start with humanity. If you’re in a position to do so, help your community and amplify your social good across your social media.
Many companies are doing this and doing it well. One of note is McCormick & Company. They’re supporting local food banks and food-related organizations in over 20 countries and tastefully getting the word out.
If you can, help. Audiences will notice. But more importantly, the world needs it.