Awareness. It’s the first step in the buyer journey. Before people even consider your products or services—much less buy them—they have to know who you are. Through an integrated teaser campaign including print, digital, radio and more, along with a strategic public relations effort, we created Taranis buzz louder than the whirring of their advanced aerial drones. As a result, awareness skyrocketed and audiences were enticed to take the next step in the journey.