As ARM & HAMMER Animal and Food Production’s marketing partner for 26 years, our mission was to take a powerhouse in food safety and raise the bar even higher. We brought together researchers, producers and innovators across the globe to think bigger and tell the story of food production – making the science behind it easy to understand, in a multitude of languages, and impossible to ignore. By heroizing the experts—and their animal companions—we not only put the faces of the brand front and center, but we also highlighted the heart of it all: the #ScienceHearted team, relentlessly working to turn every challenge into an opportunity to feed the world.