BioFiltro, is a 20-year old company, that has refined it’s worm-powered vermifiltration process to succeed as a scalable global solution for wastewater treatment, harmful gas emissions and soil amendment for the dairy, food production, and municipal markets. Using our Brand Camp process, we treated this 20-year old organization like a startup and helped the brand work with a startup mentality to align messaging across the organization and across all markets, updating the logo, themeline, sales decks, trade show booth, and digital communications. Within the first 6 months of our engagement, BioFiltro had a complete new collection of go-to-market assets, a replicatable experiential event, wow-factor trade show installation and made the list of finalists for the $1 million global Food Planet Prize competition.