TO CHALLENGE.

FeedARMOR entered the market facing an industry giant—and wasted no time making its presence known. Starting with a bold new logo system and color architecture for species support, we built a brand ready to take on the standard. From there, a powerful creative platform brought the rallying cry “Nothing protects like FeedARMOR” to life through visuals that made protection impossible to ignore. The launch at World Pork Expo was unmissable, powered by a strong media package and multi-channel campaign that built anticipation, drove engagement, and extended the brand’s impact well beyond the show floor. FeedARMOR dominated industry buzz so completely that Expo staff asked how they pulled it off—proving that bold creative and smart strategy can redefine the standard of protection.