How do you convince busy Chicago families to trust the food grown in their state and trust the farmers who grew it? The same way anyone builds trust. A smile. A handshake. A convo. Right in their backyard.

We helped take Illinois Farm Families to the streets of Chicago with experiences at the Taste Of Randolph and Square Roots festivals and Chicago Wolves hockey games. This gave farm families the chance to dish the dirt on what rural life is really like and, most importantly, put friendly faces behind the food. When you plant seeds like this, it’s amazing what can grow.