Every brand faces moments when clarity, momentum, or alignment are lacking. Sometimes it’s a new product that needs a smart go-to-market plan. Other times, it’s a shift in the business that calls for a tighter brand story or a stronger digital presence. Whatever the situation, the need is the same: you need progress, and you need it quickly.
That’s the idea behind the 30-Day Sprint—a focused, fast-moving engagement from C.O.nxt. It’s built for marketers who have one high-priority challenge to solve and want to see real outcomes in just four weeks. Whether the challenge is strategic, creative, digital, or some combination, the Sprint is designed to turn a focused effort into meaningful results.
A Four-Week Path to Progress
It starts by getting aligned on your goals. In the first few days, we gather input, meet your team, and immerse ourselves in the problem you want to solve. That might be tightening up a message platform, finding a better way to talk to a specific audience, or reimagining a campaign that’s fallen flat. From there, we map out a path and set things in motion.
Brand Camp: The Sprint’s Creative Core
The second phase is what we call Brand Camp. It’s a one-day working session that moves fast and digs deep. It’s structured to help your team and ours explore your brand from every angle—your story, your audience, your points of difference. We ask questions. We listen closely. We build consensus. And we use what we learn to fuel everything that comes next.
From Insight to Activation
Following Brand Camp, our teams go to work translating those insights into action. We explore the right channels, the right language, and the right creative expressions to help you meet your objective. We think strategically, ideate across platforms, and bring together the elements that will shape your campaign or communication strategy. Along the way, we check in to make sure we’re still in lockstep with your team.
An Integrated Plan, Built for Your Brand
In the fourth and final week, we reconvene to deliver your customized solution. It’s built around your challenge and includes everything you need to carry the work forward—message frameworks, creative direction, persona development, media and content strategy, and KPIs to guide measurement. Because you’ve been involved from day one, there are no surprises—other than the joy of receiving a solution that’s built especially for the agreed-upon challenge.
Real Challenges Meet Real Solutions
At its core, the Sprint is about solving one problem well. It’s not a teaser or a warm-up act—it’s a real opportunity to make progress where it counts. Clients have used the Sprint to:
- Launch a campaign with sharper positioning and stronger messaging
- Establish a clear, unified brand narrative after a merger
- Define digital strategies to reach a new customer segment
- Build momentum for a product refresh or packaging redesign
- Create internal alignment around a bold new idea
Why Focus Works
The value of the 30-Day Sprint comes from its focus. By concentrating on one challenge and moving with intention, it allows for decisions, alignment, and action to happen at a pace that’s rare in most marketing engagements. That’s what makes it a smart option for marketers who are navigating change, facing a tight timeline, or simply in need of a jumpstart.
A Smarter Way to Start
It’s also a chance to see how we work—up close, in real time, on something that matters to your business. The 30-Day Sprint is built to deliver an outcome, but it often does more than that. It gives your team a new perspective. It creates energy around the work. And it opens the door to what’s possible when strategy and execution come together, quickly and purposefully.
If you’ve been carrying a project that just hasn’t moved—or if you’re looking for a way to bring outside thinking to a critical challenge—the 30-Day Sprint is your moment. You bring the problem. We’ll bring the focus, structure, and ideas to help solve it.
Let’s figure out what we could accomplish in 30 days. It might be exactly what your brand needs right now.
C.O.nxt Insight.
Our team of subject matter experts focuses on food and agriculture—farm field to processing to entrée on a plate. We can help you build a new brand, protect an old one or target customers to foster sales. Let’s talk when the time is right to handle your next strategic marketing and communications challenge: Marcy Tessmann, marcy@co-nxt.com.
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What Would You Solve in 30 Days?
Every brand faces moments when clarity, momentum, or alignment are lacking. Sometimes it’s a new product that needs a smart go-to-market plan. Other times, it’s a shift in the business that calls for a tighter