McCormick is known around the world as a leader in seasonings and spices. But McCormick Flavor Solutions, their service of creating exclusive flavors for global food and beverage manufacturers, needed a boost in recognition. So we served them up with all the memorable tools and messaging needed to make a statement at food shows around the world, and also set out across the country to help them uncover the latest food and bev trends influencing flavor, helping to establish them as the foremost thought leaders in the space.