Every February, the Cattle Industry Convention and NCBA Trade Show brings the beef industry together to discuss important issues facing the entire value chain, from producer to retailer. It’s a great opportunity to discuss today’s challenges and opportunities, as well as those coming down the road.

All of which makes January the perfect time to get a jumpstart on all that excitement—and that’s just what we did by assembling an expert panel to discuss one of the most important industry issues: beef sustainability.

Moderated by our very own Sr. PR Supervisor, Rochelle Ripp Schnadt, the hour-long Sustainability Across the Beef Value Chain webinar features three highly regarded thought leaders

  • Dr. Myriah Johnson serves as VP, Corporate Sustainability for Farm Credit Services of America. She has also held the position of Senior Director at NCBA, where she led the Beef Checkoff’s sustainability research program.
“If we’re really going to make progress and come together as an industry to advance sustainability, we’ve got to figure out how to share information while protecting the proprietary nature of each business.” ~ Dr. Myriah Johnson
  • Dr. Kim Stackhouse-Lawson is Director of CSU AgNext in the Department of Animal Sciences at Colorado State University. She has also led sustainability efforts at JBS and served as the Executive Director of Global Sustainability at NCBA, where she directed the industry’s sustainability programs.
“We need proof points for baselining. It’s common in corporate sustainability for a company to develop material topics, which are the metrics most important to them.” ~ Dr. Kimberly Stackhouse-Lawson
  • Steve Wooten runs a multi-generational Beatty Canyon Ranch in the Purgatoire River Canyons of southeast Colorado. In addition to serving on the Colorado Cattlemen’s Agricultural Land Trust Board and Colorado Cattlemen’s Association Board, he represents fellow beef producers on the U.S. Roundtable for Sustainable Beef Board.

The conversation proved lively, forthright and, above all, timely. Each shared insights about metrics, everyone’s roles and responsibilities, and the number one beef sustainability opportunity moving forward.

Basically, the discussion was everything we were hoping it would be to support our mission of making connections within agriculture and food—and ramp up excitement ahead of our time together in New Orleans.

Ready to get a jumpstart on the Convention? Looking for insights to share with your greater team on key issues affecting the industry?

Check out the panel discussion, then then let’s find a time to connect in person in New Orleans.

Are you at the Cattle Industry Convention and NCBA Trade Show?

C.O.nxt Insight.

At C.O.nxt (formerly Charleston|Orwig), our team of subject matter experts focuses on food and agriculture—farm field to processing to entrée on the plate. We can help you build a new brand, protect an old one or target customers to foster sales. Let’s talk when the time is right to handle your next strategic marketing and communications challenge: Marcy Tessmann, marcy@co-nxt.com.