Chatbots like ChatGPT and Bing AI are taking the world by storm. From generating ideas to planning a trip or a birthday party, these bots use artificial intelligence (AI), automated rules, natural-language processing (NLP) and machine learning (ML) to process data and requests to produce ideas and solutions.

AI is nothing new to those across the food system. The industry has used all types of new AI technologies to advance efficiency, improve sustainability and complement human knowledge and abilities. More basic chatbots have been used in the industry for years to accomplish tasks like booking reservations for restaurants. Now, more advanced chatbots have entered the food scene and are changing the industry.

The chatbot industry is worth $137.6 million in 2023 and it is predicted to grow to $239.2 million by 2025.

The chatbot that’s shaking up the food industry.

TasteGPT is one chatbot that’s already transforming the food industry. It was developed by the Israeli startup Tastewise whose portfolio of solutions helps brands and users discover new dish ideas, validate new product concepts and generate in-depth market research reports. Their new conversational chatbot is an “end-to-end, generative AI solution that can deliver insights and answer business-critical questions in seconds.”

Brands such as Nestle, Campbell’s, Mars and PepsiCo have already embraced Tastewise’s technology which uses AI to analyze billions of food-related data from its customers, social media, recipes, menus, and more to provide quick and accurate answers. There is currently a waitlist to test their new TasteGPT program.

According to Tastewise, food industry professionals looking to utilize TasteGPT can get quick, data-driven answers to questions such as:

  • What product ideas are the best fit for my Gen Z consumers?

  • What concepts should I invest my R&D budget in?

  • Where should I launch my new beverage product first?
  • What are the top flavors for my category right now?

  • What should the focus of my next marketing campaign be?

  • Where is my competition under-represented and what can I do about it?

The process of new product research in the food and beverage industry can take a lot of time and resources. AI programs such as Tastewise bypass inefficiencies, allowing users to keep a finger on the consumer pulse in real time. As programs like TasteGPT become more mainstream and are embraced by the industry, brands can utilize this tech to become more efficient and put resources where they matter most.

In February 2023, ChatGPT set the record for the fastest-growing user base.

Should your team be using chatbots? 

Using advanced chatbots like ChatGPT doesn’t always sit well with those who aren’t familiar with them. The idea of using AI in business can incite fear of the unknown, especially when it comes to job security. And this fear isn’t anything new. When self-checkouts were first introduced, people felt they were meant to steal human jobs, and many people feel the same way about AI.

What’s important to understand is that AI is meant to complement human knowledge—not replace it. Just as the introduction of the self-checkout aisle allowed retail employees to spend more time on other parts of their job like stocking shelves and assisting customers, chatbots allow you to simplify certain tasks so that you have more time to focus on what’s most important.

Ultimately, it’s just another tool in your team’s ever-growing tech toolbox.

To learn more about TasteGPT check out our first episode of State of the Plate: The Podcast.

Published On: April 20th, 2023Categories: Campaigns and Communication

C.O.nxt Insight.

Our team of subject matter experts focuses on food and agriculture—farm field to processing to entrée on a plate. We can help you build a new brand, protect an old one or target customers to foster sales. Let’s talk when the time is right to handle your next strategic marketing and communications challenge: Marcy Tessmann,


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