- Those between the ages of 18 to 24 are far more likely to try synthetic or lab-grown food than Americans 65 and older.
- Regardless of age, long-term health impacts top the list of worries.
- While 44% say these new foods do not have a place in our food system, 22% say they probably or definitely do and another 34% say maybe.
Whether you grow soybeans, produce eggs, run a restaurant or make energy bars, technology is driving our food system forward at a very fast pace. Certainly, some of today’s darlings will fade while things we have not even heard of will quickly grow to dominate categories.
Our team of subject matter experts focuses on food and agriculture—farm field to processing to entrée on a plate. We can help you build a new brand, protect an old one or target customers to foster sales. Let’s talk when the time is right to handle your next strategic marketing and communications challenge: Mark Gale, firstname.lastname@example.org.