In today’s crowded food market, consumers have an overwhelming number of choices as they stand in the aisle at the grocery store. There are so many seemingly similar products that when it comes down to it, the product label—and what it does and doesn’t say—has a big influence.
In a nation-wide study of 500 consumers commissioned by C.O.nxt and conducted by an independent survey company, 53% of shoppers revealed that a label claim on protein packaging increased their purchase intent. The chart below shows how consumers view the impact of certain label claims on their intent to purchase.
It’s important to note that half of the consumers who indicated one of these label claims had an impact selected three or more as purchase influencers. Consumers interested in various label designations are committed to the concept.