Agricycle Global’s goal is to eradicate rural poverty. They operate in three countries and have a network of 44,000 smallholders, women and youth. Agricycle organizes rural communities into their network and connects them to markets through their sustainable brands: Jali Fruit Co, Tropicoal Ignition, and Field Better Ingredients.
“Democratizing access to the agriculture value chain is fundamentally what Agricycle’s doing. The brands we create and the ingredients we sell is the market for that,” says Josh Shefner, Founder and Chief Executive Office of Agricycle Global.
The pillars of the company include using technology such as solar dehydrators, developing a network of producers, and growing their brands in global markets. Their idea that won the competition focused on changing the way the global supply chain works. Shefner shared the FoodBytes! competition judges were intrigued about the company’s business model of changing the agricultural supply chain. Through the Jali Fruit Co. brand, Agricycle Global upcycles extra fruit from harvest into dried fruit.
“We are not just one part of it. We are everything from tech to training to aggregation to final sale,” says Shefner.
Looking ahead at trends in the food and agriculture industry, Shefner says brand authenticity will be required. Shefner believes labels and claims on foods will be questioned more by consumers. Agricycle Global’s brands include not only a label with information but a QR code that can be scanned.