Welcome to What’s nxt, a new series that explores the next big things in the food and ag industries. New developments are happening all the time in food and ag. We sit down with the experts to keep you in the know.
Join Marcy Tessmann, our President and CEO, as she chats with CRISPR expert Melinda Kliegman, Ph.D., to discuss new advancements in CRISPR genome-editing technology. Dr. Kliegman currently serves as the Director of Public Impact at the Innovative Genomics Institute. Before working at the IGI, Kliegman worked at the Bill and Melinda Gates Foundation and the US. Department of Agriculture on biotechnology advocacy, policy and trade.
Hear what she has to say on new advancements and new possibilities in the world of genome editing.
C.O.nxt Insights
Our team of subject matter experts focuses on food and agriculture—farm field to processing to entrée on a plate. We can help you build a new brand, protect an old one or target customers to foster sales. Let’s talk when the time is right to handle your next strategic marketing and communications challenge: Marcy Tessmann, marcy@co-nxt.com.
C.O.nxt Insight.
Our team of subject matter experts focuses on food and agriculture—farm field to processing to entrée on a plate. We can help you build a new brand, protect an old one or target customers to foster sales. Let’s talk when the time is right to handle your next strategic marketing and communications challenge: Marcy Tessmann, marcy@co-nxt.com.
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Creative Fatigue: Big Deal or Big Whoop
In advertising and marketing, we hear a lot about creative fatigue. But how big of a deal is it, really? Creative Directors Scott Lynch and Brandon Miller discuss the actual impact of this phenomenon and offer some proactive and reactive methods to make sure fatigue doesn’t turn your brand message into white noise.
