How you did business is not how you will do business.
In January 2020, a colleague in China shared important insights with us. With teams in Beijing and Shanghai, Edwin So, Managing Director of Paradigm Communications had a front-row seat during the first weeks of COVID business disruption. At that time Edwin advised: “You will need to learn to do business and win business in the virtual world.” His comments were prescient.
Food sampling, cattle auctions and trade shows will never be quite the same—so embrace it! Our team saw virtual food tastings, cattle auctions with enhanced remote connections and dynamic break-out discussions at online trade shows. Even when we return to our old ways, don’t expect mass abandonment of the ease and efficiencies we pioneered during 2020. We are all too smart for that.
As a colleague at a large agency lamented on a focus group: “I shudder to think of the times I traveled from New York to California for a three-hour meeting. What a waste.”
Most business leaders agree that while face-to-face is vital, our interactions are forever changed. This is particularly true for upcoming generations. None of us will see business meetings and events, circa 2019, again.
We all still need to connect and communicate.
At C.O.nxt, we are strategic marketers and brand builders working across the food system—from micro-organisms living in the soil to entrées on a plate. If we can help you position, communicate and compel regarding any of that, let’s chat. Mark Gale: firstname.lastname@example.org. Marketing and branding is more important than ever in our fragmented and rapidly changing world.