Welcome to What’s nxt, a new series that explores the next big things in the food and ag industries. New developments are happening all the time in food and ag. We sit down with the experts to keep you in the know.
Join Marcy Tessmann, our President and CEO, as she chats with CRISPR expert Melinda Kliegman, Ph.D., to discuss new advancements in CRISPR genome-editing technology. Dr. Kliegman currently serves as the Director of Public Impact at the Innovative Genomics Institute. Before working at the IGI, Kliegman worked at the Bill and Melinda Gates Foundation and the US. Department of Agriculture on biotechnology advocacy, policy and trade.
Hear what she has to say on new advancements and new possibilities in the world of genome editing.
C.O.nxt Insights
Our team of subject matter experts focuses on food and agriculture—farm field to processing to entrée on a plate. We can help you build a new brand, protect an old one or target customers to foster sales. Let’s talk when the time is right to handle your next strategic marketing and communications challenge: Marcy Tessmann, marcy@co-nxt.com.
C.O.nxt Insight.
Our team of subject matter experts focuses on food and agriculture—farm field to processing to entrée on a plate. We can help you build a new brand, protect an old one or target customers to foster sales. Let’s talk when the time is right to handle your next strategic marketing and communications challenge: Marcy Tessmann, marcy@co-nxt.com.
SHARE THIS STORY
How AI is Changing Ad Creative and Campaign Optimization
Meta, Google, and TikTok have moved aggressively toward AI-first ad systems—and the efficiency gains are real. But automation without the right human oversight creates a different problem: AI slop. Creative drift, auto-enabled settings that quietly turn back on, and thin inputs feeding underperforming outputs are undermining campaigns across the industry. The platforms have optimized for speed, not quality—and that distinction matters. Here's what marketers need to watch, and why what you feed your AI determines everything it delivers.
